An Agency in Eye Care


Very few (if any) agencies have our comprehensive digital marketing expertise AND our deep understanding of the eye care industry. We've built Marketing4ecps on a solid foundation of talent; assembling a team of the best web developers, graphic designers, marketing scientists, strategists, and copywriters. Then, we introduced them to the world of eye care! Our team lives and breathes our industry, giving them a solid understanding of both the challenges and the opportunities that lie ahead for your business.

Now, let us walk you through how we'll help your practice increase patient volume, spend, and engagement.

Our relationship with you starts by establishing your brand personality - what you want to be known for. Are you focusing on a medical niche, style and fashion or a combination of both? We'll uncover your specific objectives; defining what success looks like for you. Our dedicated marketing director will work with you, helping you specify what you want and how you want to be perceived.

It Starts with a Strategy

Now that you're working with us, you've got a great opportunity to rebrand or rework your existing brand presence. This could involve designing a new logo, putting together a new tagline, or even coming up with a new practice name! If you're considering a new brand image, your first month with us will be spent bringing that new image to life.

Need a Brand Refresh?

When you work with copywriters or agencies outside the eye care industry, you either have to teach them all the ins and outs of eye care, or you have to write all your copy yourself. Who has time for that?! With Marketing4ecps, all your content is written for you.

Our writing team creates eye care content for a living. They are professional copywriters that have given time and attention to learning how the industry works. They're qualified to write about everything from eye disease to fashionable frames. Our team loves writing so you don't have to.

Once your website launches, your copywriting team stays on standby to lend a pen on an article, blog post or snappy headline.

Let’s Wordsmith What You Do

Once you've approved the content for your new website, our team of Graphic Designers will harness their outstanding creativity to custom design your new website based on YOUR brand.

Before we even think about coding a website, we'll give you various sample pages to show you how your site will look. Once we have your approval, we'll send it to the development team.

After your program launches, your graphics team sticks around to help design digital display campaigns, social media covers and even the odd business card or poster.

Now We’ll Make it Look Pretty

Once your brand has been established, we'll develop a totally new website for you. This step is central to our marketing program, and yes, it's mandatory - even if you just had a new website developed.

We've built a proprietary platform that powers all of our clients’ websites. We continually test variations of this platform to increase your website performance. This has resulted in an average conversion rate* of more than triple the industry average. To put it in eye care terms: our websites are like an optician that sells 3 times more complete pairs than any other optician you've ever met.

Your website will be responsive (looking good and working well on all devices), secure and high performing; all necessary ingredients to success. After your website is launched, any changes are included in the program. And when we feel it's time for a website re-do, that's included too!

And it Comes to Life

Very few Eye Care businesses have ever invested in paid digital marketing campaigns. Think about yourself as a consumer... where do you go to research a new product or service? Google, of course! Do you show up in a Google search?

Ranking on Google is imperative to the survival of your business. Consumers (even if given a referral) are always searching online. They're looking for where to get an eye exam, where to find an optometrist, where to buy Tom Ford frames or Ray-Ban sunglasses. They're researching symptoms like red, itchy eyes or asking Google for a recommendation on eye drops (Visine anyone?).

There are literally thousands of ways your patients and customers are searching for the products, services and brands that you carry. There’s no way you’re showing up for all of them. But we can help!

Google AdWords is the most cost effective way to advertise your business in today's digital world. It's a pay-per-click system: you only pay when a potential patient clicks on your ad after conducting a relevant search. If they don't choose your ad, it costs you nothing.

We write ads for your business and tell Google when we want to show up (hint: every service, product or brand that you carry). We get to dictate how much you spend each day and how much we're willing to pay for each click. Long story short, we can buy you new patients and customers in an ultra cost effective manner. It works for everybody!

Google Search Advertising

Paid SEARCH campaigns help target patients that are currently in need of your products or services and actively searching. But what about the people that might need an eye exam but aren't actively trying to schedule one? Or how about the people that are wearing frames that were popular back in 2003? How do you reach them?

Marketing4ecps will craft a series of creative marketing messages and build digital display campaigns meant to bolster your brand; bringing people into your practice who aren't actively researching you. How does it work? Well, here's an example:

We will build a campaign reminding people to come in for their annual/bi-annual eye exam. We'll then construct a set of 4-7 ads, targeting them to people living in close proximity to your practice location. These ads will show up on various websites they visit throughout their day. They may be checking the weather, watching sports highlights or finding a recipe for dinner - we can and will target these people with an ad all about maintaining proper eye health by scheduling an eye exam with you. We'll do the same thing to promote the products and brands you carry.

We take some of your budget that you've already allocated to advertising and invest some of it towards these campaigns. This is an excellent way to build your brand while generating new patients and sales.

Put Your Practice on Display!

Search Engine Optimization (SEO) is the process of improving your rankings on search engine result pages for relevant queries to your business. For example, a mom who's new to your community wants to get her children's eyes checked before school starts. She doesn't know businesses in the area yet so she turns to Google, typing in "Eye Exam (Your Community Name)". Does your practice show up? Where?

Take a few moments and conduct the following 5 searches on Google and see where you show up. These are some of the most popular search phrases for new patients:

  • Optometrist (Your Community Name)
  • Eye Exam (Your Community Name)
  • Eye Doctor (Your Community Name)
  • New Glasses (Your Community Name)
  • Contact Lenses (Your Community Name)

Marketing4ecps will work hard to give you the highest Google ranking we possibly can. Part of building your new website is making it search engine friendly. That means we make it friendly for phones, we make it load fast, and we tell Google exactly what searches you want to show up for. As soon as your website launches, we're building online relationships between your website and other authoritative sites in your area, including directories, community forums, and community resources. If your ranking doesn't reach optimal heights after a period of time, we'll custom build a strategy to help you overcome some of the big players in your market.

How About Search Engine Optimization (SEO)?

Any communication with your patients is an opportunity to either build or reinforce your brand message. Many eye care businesses already invest in automated patient communication systems like SolutionReach, WebSystems3, DemandForce or VisualConnect. We find that many of our clients who invest in these great systems aren't optimising them to their full capabilities. They aren't using all the services they're paying for, which means they're missing out on a ton of opportunities. Marketing4ecps will help!

We provide you with 2 options:

1) We'll help set-up, manage, and optimize your existing communications platform by crafting all patient messages, building re-call campaigns and testing variations to increase performance.

Or

2) If you aren't currently investing in one of these systems, you can use one that we've custom built. Our system can send e-blasts, appointment reminders, text messages, appointment surveys, re-call reminders, contact lens replacement reminders, and a lot more!

This system is put into place after your website launches and is maintained each and every month of your program.

Increase Patient Communication

Throughout the year, Marketing4ecps will support your practice with 4 main promotional campaigns (one per quarter), all of which will be planned in advance. These campaigns are designed to drive new and existing patients and customers back into your practice to spend money in your dispensary.

The campaigns could be centered around a sale (Buy One Get One...) or around brand education (Introducing our new line of...). Our team will help you get this message OUT to the public through our proven recipe of promotion, including:

  • Update your website
  • Update your social media platforms
  • Create digital display banner ads and promote them
  • Create and send an e-blast
  • Create in-practice material, including window clings, tent cards, direct mail pieces
  • Update Paid Search Ads
  • And more...

Use these campaigns to promote an upcoming trunk show, anniversary sale or customer appreciation event; the choice is yours.

It’s Campaign Season

It's time to get social with your patients. In a world with very little brand loyalty, social media is a great way for businesses to increase interactions and engagements between patient visits. Everyone knows it's important, but very businesses have the time or know-how to make their social media a true marketing asset.

Our team will claim every social media platform your practice has optimising them with content, photos and information. We'll setup automated posts to keep your platforms active in between the times you are posting. Our highly trained Marketing Strategists will act as a liaison and resource to make your social media truly effective.

Within the first 6 months of your program, we will conduct a one-hour private social media training webinar for a designated person within your practice. We'll teach them how to post regularly, how to capture the moments that matter, and how to respond to online reviews.

We act as a resource for your practice on an ongoing basis; providing ideas, support and graphic design for any of your ideas. To be effective, social media needs to be run primarily out of your practice. We'll make it easy for you!

Increase Social Clout with your Patients

Video marketing has become more and more effective over the last 5 years. People don't have as much time as they used to during their research phase and would rather watch a short video than read pages of text. Creating video is far more cost effective than it used to be, and with the popularity of YouTube, our marketing team can specifically target potential patients with your video content.

Our team can manage the entire process: we'll source and hire a nearby videographer, provide them with a shot list and interview questions, then conduct all of the editing, production, publishing and promotion for the video. We'll work with you to determine the concept, then take it from there.

Video production is not included in our monthly program, but our options are cost effective; available in live action or animated style.

Video Creation & Promotion

How do you know what part of your current marketing is working? Without proper tracking and metrics in place, marketing becomes a guessing game. In today's digital age, this is just unacceptable.

At Marketing4ecps, we pride ourselves in our ability to track everything. We know how many times your ad showed up, how many people clicked on it, how many people called you*, how many online forms were filled out and how many online appointments were booked. We know how many website visitors are new patients vs. existing patients, we know what zip/postal codes they are visiting your website from, and we know what content on your website they care about most.

Because we input our own tracking into all of your marketing, we can tell you which marketing initiatives are working (and how much money you're making off them) and which ones are a waste of money. Over time, we'll reallocate your marketing budget from low to high ROI initiatives; that's when you start to see true profitability in your marketing. Once we've got it nailed down and can confidently predict your patient acquisition cost, we can make recommendations on your future budget based on your current business objectives..

Know Your Numbers – We Do!

Now that your entire program has launched, what do we do for you each month? Well, we do it all! Every month, your practice will see the following initiatives take place:

  • Website improvements based on collected data
  • Requested website changes
  • Secure website hosting
  • Google AdWords campaigns management & optimisations
  • Digital display campaigns management & optimisations
  • Paid social media ad campaigns management & optimisations
  • Video campaigns and promotion (video production is extra)
  • Search Engine Optimisation
  • Automated social media posting
  • Social media resources and support
  • Support of quarterly promotional campaigns (involves our whole team)
  • Marketing strategy is always included
  • Monthly analytics and reporting - recommendations and next steps

On-Going Marketing Optimization

It Starts with a Strategy


Our relationship with you starts by establishing your brand personality - what you want to be known for. Are you focusing on a medical niche, style and fashion or a combination of both? We'll uncover your specific objectives; defining what success looks like for you. Our dedicated marketing director will work with you, helping you specify what you want and how you want to be perceived.

It Starts with a Strategy
Need a Brand Refresh?

Need a Brand Refresh?


Now that you're working with us, you've got a great opportunity to rebrand or rework your existing brand presence. This could involve designing a new logo, putting together a new tagline, or even coming up with a new practice name! If you're considering a new brand image, your first month with us will be spent bringing that new image to life.

Let’s Wordsmith What You Do


When you work with copywriters or agencies outside the eye care industry, you either have to teach them all the ins and outs of eye care, or you have to write all your copy yourself. Who has time for that?! With Marketing4ecps, all your content is written for you.

Our writing team creates eye care content for a living. They are professional copywriters that have given time and attention to learning how the industry works. They're qualified to write about everything from eye disease to fashionable frames. Our team loves writing so you don't have to.

Once your website launches, your copywriting team stays on standby to lend a pen on an article, blog post or snappy headline.

Let’s Wordsmith What You Do
Now We’ll Make it Look Pretty

Now We’ll Make it Look Pretty


Once you've approved the content for your new website, our team of Graphic Designers will harness their outstanding creativity to custom design your new website based on YOUR brand.

Before we even think about coding a website, we'll give you various sample pages to show you how your site will look. Once we have your approval, we'll send it to the development team.

After your program launches, your graphics team sticks around to help design digital display campaigns, social media covers and even the odd business card or poster.

And it Comes to Life


Once your brand has been established, we'll develop a totally new website for you. This step is central to our marketing program, and yes, it's mandatory - even if you just had a new website developed.

We've built a proprietary platform that powers all of our clients’ websites. We continually test variations of this platform to increase your website performance. This has resulted in an average conversion rate* of more than triple the industry average. To put it in eye care terms: our websites are like an optician that sells 3 times more complete pairs than any other optician you've ever met.

Your website will be responsive (looking good and working well on all devices), secure and high performing; all necessary ingredients to success. After your website is launched, any changes are included in the program. And when we feel it's time for a website re-do, that's included too!

And it Comes to Life
Google Search Advertising

Google Search Advertising


Very few Eye Care businesses have ever invested in paid digital marketing campaigns. Think about yourself as a consumer... where do you go to research a new product or service? Google, of course! Do you show up in a Google search?

Ranking on Google is imperative to the survival of your business. Consumers (even if given a referral) are always searching online. They're looking for where to get an eye exam, where to find an optometrist, where to buy Tom Ford frames or Ray-Ban sunglasses. They're researching symptoms like red, itchy eyes or asking Google for a recommendation on eye drops (Visine anyone?).

There are literally thousands of ways your patients and customers are searching for the products, services and brands that you carry. There’s no way you’re showing up for all of them. But we can help!

Google AdWords is the most cost effective way to advertise your business in today's digital world. It's a pay-per-click system: you only pay when a potential patient clicks on your ad after conducting a relevant search. If they don't choose your ad, it costs you nothing.

We write ads for your business and tell Google when we want to show up (hint: every service, product or brand that you carry). We get to dictate how much you spend each day and how much we're willing to pay for each click. Long story short, we can buy you new patients and customers in an ultra cost effective manner. It works for everybody!

Put Your Practice on Display!


Paid SEARCH campaigns help target patients that are currently in need of your products or services and actively searching. But what about the people that might need an eye exam but aren't actively trying to schedule one? Or how about the people that are wearing frames that were popular back in 2003? How do you reach them?

Marketing4ecps will craft a series of creative marketing messages and build digital display campaigns meant to bolster your brand; bringing people into your practice who aren't actively researching you. How does it work? Well, here's an example:

We will build a campaign reminding people to come in for their annual/bi-annual eye exam. We'll then construct a set of 4-7 ads, targeting them to people living in close proximity to your practice location. These ads will show up on various websites they visit throughout their day. They may be checking the weather, watching sports highlights or finding a recipe for dinner - we can and will target these people with an ad all about maintaining proper eye health by scheduling an eye exam with you. We'll do the same thing to promote the products and brands you carry.

We take some of your budget that you've already allocated to advertising and invest some of it towards these campaigns. This is an excellent way to build your brand while generating new patients and sales.

Put Your Practice on Display!
How About Search Engine Optimization (SEO)?

How About Search Engine Optimization (SEO)?


Search Engine Optimization (SEO) is the process of improving your rankings on search engine result pages for relevant queries to your business. For example, a mom who's new to your community wants to get her children's eyes checked before school starts. She doesn't know businesses in the area yet so she turns to Google, typing in "Eye Exam (Your Community Name)". Does your practice show up? Where?

Take a few moments and conduct the following 5 searches on Google and see where you show up. These are some of the most popular search phrases for new patients:

  • Optometrist (Your Community Name)
  • Eye Exam (Your Community Name)
  • Eye Doctor (Your Community Name)
  • New Glasses (Your Community Name)
  • Contact Lenses (Your Community Name)

Marketing4ecps will work hard to give you the highest Google ranking we possibly can. Part of building your new website is making it search engine friendly. That means we make it friendly for phones, we make it load fast, and we tell Google exactly what searches you want to show up for. As soon as your website launches, we're building online relationships between your website and other authoritative sites in your area, including directories, community forums, and community resources. If your ranking doesn't reach optimal heights after a period of time, we'll custom build a strategy to help you overcome some of the big players in your market.

Increase Patient Communication


Any communication with your patients is an opportunity to either build or reinforce your brand message. Many eye care businesses already invest in automated patient communication systems like SolutionReach, WebSystems3, DemandForce or VisualConnect. We find that many of our clients who invest in these great systems aren't optimising them to their full capabilities. They aren't using all the services they're paying for, which means they're missing out on a ton of opportunities. Marketing4ecps will help!

We provide you with 2 options:

1) We'll help set-up, manage, and optimize your existing communications platform by crafting all patient messages, building re-call campaigns and testing variations to increase performance.

Or

2) If you aren't currently investing in one of these systems, you can use one that we've custom built. Our system can send e-blasts, appointment reminders, text messages, appointment surveys, re-call reminders, contact lens replacement reminders, and a lot more!

This system is put into place after your website launches and is maintained each and every month of your program.

Increase Patient Communication
It’s Campaign Season

It’s Campaign Season


Throughout the year, Marketing4ecps will support your practice with 4 main promotional campaigns (one per quarter), all of which will be planned in advance. These campaigns are designed to drive new and existing patients and customers back into your practice to spend money in your dispensary.

The campaigns could be centered around a sale (Buy One Get One...) or around brand education (Introducing our new line of...). Our team will help you get this message OUT to the public through our proven recipe of promotion, including:

  • Update your website
  • Update your social media platforms
  • Create digital display banner ads and promote them
  • Create and send an e-blast
  • Create in-practice material, including window clings, tent cards, direct mail pieces
  • Update Paid Search Ads
  • And more...

Use these campaigns to promote an upcoming trunk show, anniversary sale or customer appreciation event; the choice is yours.

Increase Social Clout with your Patients


It's time to get social with your patients. In a world with very little brand loyalty, social media is a great way for businesses to increase interactions and engagements between patient visits. Everyone knows it's important, but very businesses have the time or know-how to make their social media a true marketing asset.

Our team will claim every social media platform your practice has optimising them with content, photos and information. We'll setup automated posts to keep your platforms active in between the times you are posting. Our highly trained Marketing Strategists will act as a liaison and resource to make your social media truly effective.

Within the first 6 months of your program, we will conduct a one-hour private social media training webinar for a designated person within your practice. We'll teach them how to post regularly, how to capture the moments that matter, and how to respond to online reviews.

We act as a resource for your practice on an ongoing basis; providing ideas, support and graphic design for any of your ideas. To be effective, social media needs to be run primarily out of your practice. We'll make it easy for you!

Increase Social Clout with your Patients
Video Creation & Promotion

Video Creation & Promotion


Video marketing has become more and more effective over the last 5 years. People don't have as much time as they used to during their research phase and would rather watch a short video than read pages of text. Creating video is far more cost effective than it used to be, and with the popularity of YouTube, our marketing team can specifically target potential patients with your video content.

Our team can manage the entire process: we'll source and hire a nearby videographer, provide them with a shot list and interview questions, then conduct all of the editing, production, publishing and promotion for the video. We'll work with you to determine the concept, then take it from there.

Video production is not included in our monthly program, but our options are cost effective; available in live action or animated style.

Know Your Numbers – We Do!


How do you know what part of your current marketing is working? Without proper tracking and metrics in place, marketing becomes a guessing game. In today's digital age, this is just unacceptable.

At Marketing4ecps, we pride ourselves in our ability to track everything. We know how many times your ad showed up, how many people clicked on it, how many people called you*, how many online forms were filled out and how many online appointments were booked. We know how many website visitors are new patients vs. existing patients, we know what zip/postal codes they are visiting your website from, and we know what content on your website they care about most.

Because we input our own tracking into all of your marketing, we can tell you which marketing initiatives are working (and how much money you're making off them) and which ones are a waste of money. Over time, we'll reallocate your marketing budget from low to high ROI initiatives; that's when you start to see true profitability in your marketing. Once we've got it nailed down and can confidently predict your patient acquisition cost, we can make recommendations on your future budget based on your current business objectives..

Know Your Numbers – We Do!
On-Going Marketing Optimization

On-Going Marketing Optimization


Now that your entire program has launched, what do we do for you each month? Well, we do it all! Every month, your practice will see the following initiatives take place:

  • Website improvements based on collected data
  • Requested website changes
  • Secure website hosting
  • Google AdWords campaigns management & optimisations
  • Digital display campaigns management & optimisations
  • Paid social media ad campaigns management & optimisations
  • Video campaigns and promotion (video production is extra)
  • Search Engine Optimisation
  • Automated social media posting
  • Social media resources and support
  • Support of quarterly promotional campaigns (involves our whole team)
  • Marketing strategy is always included
  • Monthly analytics and reporting - recommendations and next steps
Google Premier Partner

We are a Google Premier Partner, meaning we have been vetted extensively by Google to ensure we can maximize the campaigns of all clients. Our team receives additional training and resources, as well as exclusive access to account specialists.

Google-Partner

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