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More from Trudi Charest

How to Market Your Eye Care Business on a Limited Budget

Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]

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How to Run a Promotion With Digital Marketing

The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]

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Determining Your Marketing Budget for Your Practice

Since 4ECPs works with optometry and eye care practices across North America clients frequently ask us how much money they should be dedicating to their practice’s marketing efforts, and we have found that the answer is consistently inconsistent. Each practice is unique, with different goals and needs. The purpose of this blog is to help […]

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