Category: Marketing Tools & Tactics

Join Our Newsletter

Receive monthly content from Marketing4ECPs full of all the best marketing tips, insights, and experiments to help grow your eye care business

click: How to Transform Your Business through Digital Marketing

So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]

Read More…

Does YouTube PreRoll Advertising Increase Brand Awareness?

Spoiler: we wouldn’t be writing this blog if it didn’t. How Should I Spend My Marketing Dollars? Clients ask us this every day, in almost every strategy session. It’s the elusive question that every optometrist has asked at some point. Unfortunately, it’s impossible to give an answer that works for every optometry practice. Every practice […]

Read More…

How to Market Your Eye Care Business on a Limited Budget

Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]

Read More…

How to Engage Optometry Patients Through Email Marketing

Chances are if you’re thinking about your marketing strategy, you’ve thought about email marketing. It’s also pretty likely you’ve been on the receiving end of some pretty spammy marketing emails. There are definitely ways to do email marketing wrong, but there are also ways to do email marketing right in order to reach and engage […]

Read More…

The Optometrist’s Guide to Understanding Your Ideal Patient

It can be easy to fall into the trap of “marketing to more patients means more revenue”, but the majority of the time that is not the case. This is especially true for optometry. After all, everyone needs to see an optometrist at some point, right? While everybody requires eye care, not everyone can visit […]

Read More…

Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business

30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in their own right. But today, with the advent of digital media and all the advertising opportunities that come with it, this decision is even more difficult. It’s tempting […]

Read More…

How Much is Too Much to Pay for Google Ads?

One of the internet’s most effective marketing tools is Google Ads (formerly known as Google Adwords), but determining how much you should be paying for your ads depends on several factors. In this blog post, we will be discussing what Google Ads are, the competitive advantages they offer, and how they work. We will also […]

Read More…

question youtube phone share2 link location2 calendar chevron-right chevron-up chevron-left facebook twitter linkedin2 google-plus instagram pinterest

Hear from our clients

Meet Our
Team