Category: Marketing Tools & Tactics

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Three Key Metrics Evaluating Your Eye Care Marketing

Evaluating Your Marketing

Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]

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Understanding the Privacy Act and How to Build Your Database

PrivacyLaws-Hero

Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]

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How to Show Up When Potential Patients Type “Optometrist” in Google

On average, 165 people who live near your optometry practice are using Google to search for a new eye doctor every day. In order to optimize your chances of attracting the attention of those potential customers, you want to stand out. Go to Google right now and search for an optometrist. Does your practice show […]

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Why Does Social Media Matter in Business and How Can I Use It?

The invention of the printing press in the mid-19th century marked the beginning of advertising as we know it today. Suddenly the world was at your fingertips as newspapers and magazines, stuffed with new and exciting stories, proliferated. These easily printed and mass-produced mediums presented a new opportunity for businesses that wanted to reach potential […]

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How To Get the Most Out of Your Google My Business Listing

If you are starting a new brick and mortar business what are the first steps you might take when it comes to getting your business on the internet? You will probably consider designing a website and getting set up on social media. Both of those things are important, but what will actually help customers physically […]

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The Anatomy of a Text Ad

What Defines a Successful AdWords Text Ad? A common error advertisers make when writing a text ad is laying the majority (if not all) of the importance on the actual words in the ad copy. While you and I both know the importance of enticing and relevant ad copy, I’m here to share other factors […]

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