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Category: SEO

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Category: SEO

How to Show Up When Potential Patients Type “Optometrist” in Google

Posted on November 16, 2018 by Johnny Wenzel

On average, 165 people who live near your optometry practice are using Google to search for a new eye doctor every day. In order to optimize your chances of attracting the attention of those potential customers, you want to stand out. Go to Google right now and search for an optometrist. Does your practice show […]

You Built Your Website, Now Let’s Talk SEO (Part II)

Posted on October 5, 2018 by Cameron Martel

In Jill’s recent post (I Built a Website, Now What?), she went over in fair detail different types of marketing that you can leverage to drive traffic to your website. Traffic is important; it will yield the return on investment you’re seeking. This is especially true of SEO, where following some technical best-practices and getting […]

Kevin Wilhelm

Kevin Wilhelm is a tenured marketing executive, having worked with hundreds of business owners on developing and executing strategic marketing plans. Co-Founder and President of 4ECPs, Kevin brings years of experience in entrepreneurship, branding, advertising, marketing and, business operations to his clients in eye care. Kevin is a consistent contributor to industry magazines and online publications while travelling across North America to speak on marketing and human resource topics for private organizations and accredited industry conferences. His experience in starting and managing high growth businesses has attributed to his overall mindset of strategic business development for the clients we work with.

Dr. Scot Morris

International speaker, educator, author, and management consultant Dr. Scot Morris is well known for his experience in ocular surface disease, technology, and practice management. He is recognized for both his expertise and his enthusiasm for helping professionals optimize their practices. Dr. Morris is widely published in professional journals, books, clinical references, and web-based resources. He also serves as the Chief Optometric Editor for Optometric Management and as a consultant to many eye care companies. On top of his founding role in 4ECPs, Dr. Morris is also the operating partner of the eye care consulting service, Morris Education & Consulting Associates. He is the founder and senior technology consultant of Ocular Technology Solutions, Inc. He also serves as owner and medical director of Eye Consultants of Colorado. Scot is also one of the founding members of the National Student Practice Management Symposium Series. He is a member of the American Optometric Association and the Colorado Optometric Association. Dr. Morris earned his Doctorate of Optometry at Indiana University in 1996 and completed his residency in ocular disease and refractive surgery at Triad Eye Medical Center in Tulsa, OK. He served as the cornea and refractive clinical director of Discover Vision Centers in Kansas City for five years before moving to Colorado in 2002. Dr. Morris practiced at a refractive surgery center in Denver for two years before acquiring Eye Consultants of Colorado.

Trudi Charest

Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of Canada’s most progressive Optometry buying groups. As VP of Training & Marketing, she helped build training and marketing programs to help members grow their practices. Finally, Trudi exercised her entrepreneurial spirit and launched Canada’s first online job board for eye care professionals, Jobs4ecps. The success of that venture (and meeting Kevin) led her to expand their services to include a marketing agency, an online training site, event planning & organization and a payment processing division. Trudi speaks all over North America and writes for several industry publications.

meet the whole team

Looks Who's Talking About Us

Dr. Altaz Shajani

“I know how valuable marketing can be, which is why I hired an internal marketing person for my practice last year. I paid them $25/hour for 3 days a week, which worked out to $30,000 for the year. When I made the switch to Marketing4ECPs, I saw them accomplish more in the first month than my marketing employee did in the previous 6. I don’t feel alone anymore, as my new marketing team comes up with all the ideas and pushes them forward. I am very impressed with their services and I because I can track who calls my practice based on their tracking (different phone numbers on my website and various ads), I know that I am generating ROI on my investment with them. In March, we generated over $10,000 in new patient revenue and another $6,000 of revenue from existing patients – all directly related to our new marketing efforts.

Marketing4ECPs provides advice, re-developed our website, helps with our SEO, created an animated video for my practice, manages paid ads on Google, Facebook and YouTube and also runs various promotions for us. We ran a Black Friday sale last year and Marketing4ECPs created an e-mail, posters, online ads and updated all of our social media to assist with the promotion. We sold over $20,000 in eyewear over the 2-day sale (without providing deep discounts).

I also love that you’re not committed and I can evaluate my decision each month. Right now, I’m really happy with them.”

My Experience with Marketing4ECPs

"We had a great experience working with Marketing4ECPs. They set up our website, greatly enhanced our online presence, helped us create a brand, took care of Facebook, radio, Google and other marketing...all the stuff we didn’t know how to do or didn’t have the time to do. There was always quick ...

Dr. Adam Gorner

“We had a great experience working with Marketing4ECPs. They set up our website, greatly enhanced our online presence, helped us create a brand, took care of Facebook, radio, Google and other marketing…all the stuff we didn’t know how to do or didn’t have the time to do. There was always quick communication and easy access whenever we needed help. A very valuable investment in our business.”