Category: Writing

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How to Engage Optometry Patients Through Email Marketing

Chances are if you’re thinking about your marketing strategy, you’ve thought about email marketing. It’s also pretty likely you’ve been on the receiving end of some pretty spammy marketing emails. There are definitely ways to do email marketing wrong, but there are also ways to do email marketing right in order to reach and engage […]

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Writing for the Web: 2019 Edition

As the head of our SEO and content departments, I spend a good deal of time wrangling the written word into a workable state. In addition to helping my amazing alliteration skills, my content-focused work keeps me at the forefront of digital communication. Every day I learn more about what works, what doesn’t, and how […]

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Optometry & SEO: The Keywords You Should Actually Be Paying Attention To

Every day I stare at client SEO results and try to understand what Google is trying to tell me. Ranking changes tell a story that is deeper than what most people realize. Buried in the spreadsheets of keywords, ranking positions, and traffic statistics is a story waiting to be told. You just have to listen. […]

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4 HIPAA-Friendly Ways to Respond to Online Reviews

Online reviews are important. They make your practice seem more genuine, and they give potential patients an (ideally) objective idea of what they can expect from you. Responding to reviews, especially negative reviews is just as important because it shows that you care about your patients, even after they’ve paid you. When readers see your […]

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Understanding the Privacy Act and How to Build Your Database

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Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]

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Writing in the Digital Age – Rules for Correct, Modern, and Effective Writing

Everyone with a basic understanding of the written word can write. Lots of people can write well. But not everyone can write effectively. Plenty of business owners choose to write their own content for their website, blogs, and maybe even marketing collateral like brochures. Writing your own content can be a great idea; after all, […]

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