Our Blogs
Top Keywords You Need to Use in Eye Care
Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO. Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]
Designing a Website: How to Choose the Right Colours & Textures to Compliment a Brand
A lot of things go into making a website. It may just look like a bunch of words and images plopped together to make something cohesive and ‘pretty’, but it’s more than that. Your website is part of your brand; its a tool for marketing your business, and most of all, it’s an ambassador for […]
Three Key Metrics Evaluating Your Eye Care Marketing
Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]
How to Run a Promotion With Digital Marketing
The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]
Understanding the Privacy Act and How to Build Your Database
Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]
What’s the Difference Between a Facebook Post and a Facebook Ad?
Facebook may only be fourteen years old, but it has already completely changed how companies interact with their customers. Facebook accounts for a full 18% of online global advertising revenues, and 7% of all media advertising revenues. Customers expect companies to have a Facebook presence, keep their profiles up to date, and continue to woo […]
Understanding The Creative Process
A lot of prospective designers ask me: “where do you find your creativity?” or “how do you produce the best creative product for your clients?” and I tend to answer them: “Find your process”. But what exactly is the creative process? Is it this mysterious, magical quality that some designers have and others don’t? Of […]
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Team
What Clients Are Saying
Dr. Justin Bazan
Park Slope EyeView Website
Dr. Mei Fleming
Luminance Vision OptometryView Website
Dr. Tanya Gill
Oakland Vision Centre OptometryView Website
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, OntarioView Website
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