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12 Free Ways to Market Your Practice

You can have a great practice, comprehensive services, and exceptional staff, but if your brand doesn’t reach your target market, you won’t be seeing an increase in patient bookings anytime soon. Marketing your practice is essential to your success and growth, and the good news is it doesn’t have to cost an arm and a […]

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How to Engage Optometry Patients Through Email Marketing

Chances are if you’re thinking about your marketing strategy, you’ve thought about email marketing. It’s also pretty likely you’ve been on the receiving end of some pretty spammy marketing emails. There are definitely ways to do email marketing wrong, but there are also ways to do email marketing right in order to reach and engage […]

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The Optometrist’s Guide to Understanding Your Ideal Patient

It can be easy to fall into the trap of “marketing to more patients means more revenue”, but the majority of the time that is not the case. This is especially true for optometry. After all, everyone needs to see an optometrist at some point, right? While everybody requires eye care, not everyone can visit […]

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Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business

30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in their own right. But today, with the advent of digital media and all the advertising opportunities that come with it, this decision is even more difficult. It’s tempting […]

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Social Media’s New Reality: How Social Advertising Has Changed in 2019

Social media has changed a lot of things about our culture. It’s changed the way we communicate with each other, the way we share information about our lives, the way we maintain friendships, and even the way we market our businesses. Tools like Facebook, Instagram, Pinterest, and Twitter are all great ways to drive awareness […]

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Writing for the Web: 2019 Edition

As the head of our SEO and content departments, I spend a good deal of time wrangling the written word into a workable state. In addition to helping my amazing alliteration skills, my content-focused work keeps me at the forefront of digital communication. Every day I learn more about what works, what doesn’t, and how […]

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Optometry & SEO: The Keywords You Should Actually Be Paying Attention To

Every day I stare at client SEO results and try to understand what Google is trying to tell me. Ranking changes tell a story that is deeper than what most people realize. Buried in the spreadsheets of keywords, ranking positions, and traffic statistics is a story waiting to be told. You just have to listen. […]

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What Clients Are Saying

Dr. Blythe McPherson photograph
I can't say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
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parkslopeeye.com
Dr. Justin Bazan photograph
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
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luminancevision.com
Dr. Mei Fleming photograph
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
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Dr. Tanya Gill photograph
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
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Dr. Jeff Goodhew & Dr. Tina Goodhew photograph
We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
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