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What’s the Difference Between a Facebook Post and a Facebook Ad?

Facebook may only be fourteen years old, but it has already completely changed how companies interact with their customers. Facebook accounts for a full 18% of online global advertising revenues, and 7% of all media advertising revenues. Customers expect companies to have a Facebook presence, keep their profiles up to date, and continue to woo […]

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Understanding The Creative Process

A lot of prospective designers ask me: “where do you find your creativity?” or “how do you produce the best creative product for your clients?” and I tend to answer them: “Find your process”. But what exactly is the creative process? Is it this mysterious, magical quality that some designers have and others don’t? Of […]

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Determining Your Marketing Budget for Your Practice

Since 4ECPs works with optometry and eye care practices across North America clients frequently ask us how much money they should be dedicating to their practice’s marketing efforts, and we have found that the answer is consistently inconsistent. Each practice is unique, with different goals and needs. The purpose of this blog is to help […]

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How to Show Up When Potential Patients Type “Optometrist” in Google

On average, 165 people who live near your optometry practice are using Google to search for a new eye doctor every day. In order to optimize your chances of attracting the attention of those potential customers, you want to stand out. Go to Google right now and search for an optometrist. Does your practice show […]

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Why Does Social Media Matter in Business and How Can I Use It?

The invention of the printing press in the mid-19th century marked the beginning of advertising as we know it today. Suddenly the world was at your fingertips as newspapers and magazines, stuffed with new and exciting stories, proliferated. These easily printed and mass-produced mediums presented a new opportunity for businesses that wanted to reach potential […]

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How To Get the Most Out of Your Google My Business Listing

If you are starting a new brick and mortar business what are the first steps you might take when it comes to getting your business on the internet? You will probably consider designing a website and getting set up on social media. Both of those things are important, but what will actually help customers physically […]

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You Built Your Website, Now Let’s Talk SEO (Part II)

In Jill’s recent post (I Built a Website, Now What?), she went over in fair detail different types of marketing that you can leverage to drive traffic to your website. Traffic is important; it will yield the return on investment you’re seeking. This is especially true of SEO, where following some technical best-practices and getting […]

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