Our Blogs
Top Keywords You Need to Use in Eye Care
Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO. Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]
Why Pinterest is an Untapped Goldmine
Think about the last time you did an image search on Google. Chances are that several of the results you found were Pinterest entries. Pinterest images on Google aren’t going anywhere anytime soon. In the meantime, there’s a huge opportunity for your business to gain exposure and improve its organic search rankings through Pinterest. Is […]
Hit It Out of the Park With Your Valentine’s Day Marketing
Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]
5 Pro Tips For Marketing Dry Eye
Besides providing highly profitable patients, the number of people suffering from Dry Eye Disease (DED) is continually increasing. Some studies have estimated that nearly half of all adults living in North America experience Dry Eye symptoms. Plus, the market for Dry Eye treatment is estimated to reach USD 7.73 Billion by 2026! We’re guessing your […]
Why Brands Are Important in Eyewear Marketing
High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items. Plus, people are incredibly loyal to the brands […]
HIPAA/PIPEDA Regulations and Why You Need to Be Following Them
A Refresher on the HIPAA and PIPEDA No matter what country you operate out of, the regulations that govern personal information are a big deal. As healthcare providers, you are trusted and expected to store patient data securely, and the consequences are immense if you don’t. The HIPAA (Standards for Privacy of Individually Identifiable Health […]
The Latest on Google Responsive Display Ads
What Are Google Responsive Display Ads? Responsive display ads are defined as “an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network.” The ads are designed to reduce the amount of work it takes to create and post ads on the display network, a group […]
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Hear from our clients
Team
What Clients Are Saying
Dr. Justin Bazan
Park Slope EyeView Website
Dr. Mei Fleming
Luminance Vision OptometryView Website
Dr. Tanya Gill
Oakland Vision Centre OptometryView Website
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, OntarioView Website
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