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Writing for the Web: 2019 Edition

As the head of our SEO and content departments, I spend a good deal of time wrangling the written word into a workable state. In addition to helping my amazing alliteration skills, my content-focused work keeps me at the forefront of digital communication. Every day I learn more about what works, what doesn’t, and how […]

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Optometry & SEO: The Keywords You Should Actually Be Paying Attention To

Every day I stare at client SEO results and try to understand what Google is trying to tell me. Ranking changes tell a story that is deeper than what most people realize. Buried in the spreadsheets of keywords, ranking positions, and traffic statistics is a story waiting to be told. You just have to listen. […]

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4 HIPAA-Friendly Ways to Respond to Online Reviews

Online reviews are important. They make your practice seem more genuine, and they give potential patients an (ideally) objective idea of what they can expect from you. Responding to reviews, especially negative reviews is just as important because it shows that you care about your patients, even after they’ve paid you. When readers see your […]

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How Much is Too Much to Pay for Google Ads?

One of the internet’s most effective marketing tools is Google Ads (formerly known as Google Adwords), but determining how much you should be paying for your ads depends on several factors. In this blog post, we will be discussing what Google Ads are, the competitive advantages they offer, and how they work. We will also […]

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3 Keys to Building a High-Performing Website

It’s pretty clear that, in today’s digital world, you have to have a website. But throwing an image of your practice and your address up somewhere online isn’t enough. If your business were a person, your website would be its dating profile. Nobody wants to go on a blind date anymore; they want to scope […]

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Designing a Website: How to Choose the Right Colours & Textures to Compliment a Brand

A lot of things go into making a website. It may just look like a bunch of words and images plopped together to make something cohesive and ‘pretty’, but it’s more than that. Your website is part of your brand; its a tool for marketing your business, and most of all, it’s an ambassador for […]

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Three Key Metrics Evaluating Your Eye Care Marketing

Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]

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