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Tips for Creating Unique & Engaging Holiday Promotions
Navigating a Different Playing Field 2020 has been a tumultuous year for pretty much everyone on the planet, with businesses struggling to survive, children switching to online learning, and families opting to visit each other via video calls rather than in person. With the weather rapidly changing and winter on the horizon, it’s essential to […]
Tips From a Designer: Website Photos That Should Make the Cut
Why is it so important that the photos you showcase on your website are an accurate representation of your practice? A picture is worth a thousand words! You can include nearly endless information on your clinic, its procedures, or the environment you’ve worked hard to create, but people want tangible evidence of what the experience […]
How to Create Engaging Instagram Stories for Your Optometry Business
While traditional Instagram marketing is still a rapidly developing landscape, there’s more to the app’s marketing capabilities than meets the eye, especially for individualized markets such as eye care. In 2016, Instagram launched its Stories feature, allowing users to post full-screen photos and videos to their accounts, under the condition that they disappear after 24 […]
Why Your Website Needs a Virtual Frame Gallery
2020 was full of new challenges for eye care providers. The COVID-19 pandemic created massive changes in the way that practices and optical stores could do business. It was more than just wearing masks and sanitizing continually. It was required to take an all-encompassing approach to how you can make a visit to your practice […]
5 Website Design Trends You Can Skip
Web design trends and features are continually changing. Often new features resonate well with patients, while others can actually downgrade your website’s functionality. It is important to update your website every two years, but you do have to be mindful of which features are worth investing in. Predicting trends and making sure your new design […]
Conversational Marketing is a Game Changer: Here’s Why
Times are changing, and so is the way that we interact with each other. Traditional tactics to reach patients are becoming outdated, and every few months seem to bring a new app or platform that the world uses to communicate. It can feel hard to keep up! At its core, conversational marketing is placing a […]
Google Voice Search & How It Can Help Your Eye Care Practice
Big names have made a remarkable impact with their virtual helpers like Apple’s Siri and Amazon’s Alexa. Newly added to the roster, Google has woven its virtual helper into the web index known as Google Voice Search. It lets users search Google by speaking on a mobile phone or computer. Google Voice Search is a […]
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