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Latest Post

Google Voice Search & How It Can Help Your Eye Care Practice

Big names have made a remarkable impact with their virtual helpers like Apple’s Siri and Amazon’s Alexa. Newly added to the roster, Google has woven its virtual helper into the web index known as Google Voice Search. It lets users search Google by speaking on a mobile phone or computer.  Google Voice Search is a […]

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The Ultimate Instagram Guide for Eye Care

Instagram is quickly becoming the most-used social media platform, with the number of active users skyrocketing to over 800 million. With so many people actively using Instagram, there is more opportunity than ever to reach new patients! Plus, with Instagram being such a visual platform it helps you share a personal connection with your current […]

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How Eye Care Professionals Can Succeed in a Rapidly Evolving Market

Just halfway through 2020 and what a year it has been so far. The world as we know it is changing, and as a result, your eye care business will need to rapidly adapt to keep up. Over the last few months, you have had to temporarily close your doors in order to keep yourself, […]

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How to Re(Invest) in Digital Marketing in 2020

Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, […]

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Why Selling Online Is The New Future For Eye Care

As businesses are reopening, consumers are still very cautious about shopping inside of stores. In order to not only serve your patients where they are (on the internet) but also to ensure your financial success, you must start moving towards being able to show and sell your products online.  We know that this can seem […]

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SEO is About More Than Google: What Are You Doing on YouTube, Reddit, & Pinterest?

SEO is about more than just Google; you can boost your ranking using Youtube, Reddit, and Pinterest. So if you are new to digital marketing or just looking to drive more traffic to your website, you’re in the right place. What is SEO? SEO stands for Search Engine Optimization. This is the process of optimizing […]

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Creating An Eye Care Marketing Plan in 2020

As a business owner, taking time out of your day to create a marketing plan might seem unimportant compared to the endless tasks on your to-do list. Most eye care practitioners are so trapped in the day-to-day that they rarely take a step back to view their business on a holistic level. As a result, […]

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