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8 Ideas to Safeguard Your Optometry Practice During COVID-19

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2020 Website Trends

The essential components your website needs to stay relevant for 2020.  It is important to view your website as a dynamic marketing tool. Technology changes quickly and your website can begin to feel out of touch over time. New features and styles are unveiled all the time, and the digital world moves FAST…very FAST.  The […]

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Digital Marketing: A Decade in Review

Over the past 10 years, digital marketing has radically transformed how eyecare practitioners develop and execute marketing strategies. The days where you could effectively reach your patients through print, radio, billboards, word-of-mouth, and direct mail are long gone. Today, and for the future, your emphasis should be on reaching new patients through the digital world.  […]

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Why Patient Care Is Essential to Your Marketing

Patient care has always been important, but now it’s becoming a key differentiator for businesses. Over 50% of consumers have canceled a transaction because of bad service. If you don’t have the customer service standards to back up your marketing, your marketing dollars are probably going to waste. How Important is Patient Care? Patient care […]

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click: How to Transform Your Business through Digital Marketing

So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]

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Most Popular

Does YouTube PreRoll Advertising Increase Brand Awareness?

Spoiler: we wouldn’t be writing this blog if it didn’t. How Should I Spend My Marketing Dollars? Clients ask us this every day, in almost every strategy session. It’s the elusive question that every optometrist has asked at some point. Unfortunately, it’s impossible to give an answer that works for every optometry practice. Every practice […]

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How to Market Your Eye Care Business on a Limited Budget

Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]

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How to Engage Optometry Patients Through Email Marketing

Chances are if you’re thinking about your marketing strategy, you’ve thought about email marketing. It’s also pretty likely you’ve been on the receiving end of some pretty spammy marketing emails. There are definitely ways to do email marketing wrong, but there are also ways to do email marketing right in order to reach and engage […]

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parkslopeeye.com
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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
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Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
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I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
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We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
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