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How Did We Grow An Optometry Practice By 20% In A Global Pandemic?

At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies?  And how do we help grow your eyecare practice?  We had the opportunity […]

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How To Improve Your Marketing With The Profit Growth Formula

Have you ever wondered why over 95% of small businesses are struggling with cash flow? A lot of it comes down to the systems they are using to generate cash flow. Remember the old cash vending machines before they all accepted credit cards? I recall many times putting a dollar into a change machine and […]

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How To Build An Instagram Strategy For Your Eye Care Practice

Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram.  Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]

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Top Keywords You Need to Use in Eye Care

Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO.  Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]

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The Top 6 Digital Marketing Metrics in Eye Care

When it comes to tracking metrics for your digital marketing, it can feel overwhelming. Nowadays, you can pretty much track any touchpoint a potential patient has with your brand, and it can be hard to tell where you need to put your time and energy. Today, I will break down the top 6 digital marketing […]

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Why You Need a Personal Profile on LinkedIn to Help Your Eye Care Business

LinkedIn is the professional version of Facebook, and it’s not just applying for jobs anymore. We look at LinkedIn as one of the most prominent networking websites available. It’s time to make the most out of this platform for your eye care business. We see a lot of Optometrists who have not set up a […]

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10 Tips For Marketing Your Contact Lens Business

Did you know that according to the 2019 Vision Council Market Survey, that only 14.3 % of Canadians wear any form of contact lenses?  With all the new technology, materials and modalities it is estimated that over 50% of refractive errors could be corrected with contact lenses.  So, if 50% or more of your patients […]

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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
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Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
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Luminance Vision Optometry
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I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
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Oakland Vision Centre Optometry
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We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
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