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Designing a Website: How to Choose the Right Colours & Textures to Compliment a Brand

A lot of things go into making a website. It may just look like a bunch of words and images plopped together to make something cohesive and ‘pretty’, but it’s more than that. Your website is part of your brand; its a tool for marketing your business, and most of all, it’s an ambassador for […]

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Three Key Metrics Evaluating Your Eye Care Marketing

Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]

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How to Run a Promotion With Digital Marketing

The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]

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Understanding the Privacy Act and How to Build Your Database

Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]

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What’s the Difference Between a Facebook Post and a Facebook Ad?

Facebook may only be fourteen years old, but it has already completely changed how companies interact with their customers. Facebook accounts for a full 18% of online global advertising revenues, and 7% of all media advertising revenues. Customers expect companies to have a Facebook presence, keep their profiles up to date, and continue to woo […]

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Understanding The Creative Process

A lot of prospective designers ask me: “where do you find your creativity?” or “how do you produce the best creative product for your clients?” and I tend to answer them: “Find your process”. But what exactly is the creative process? Is it this mysterious, magical quality that some designers have and others don’t? Of […]

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Determining Your Marketing Budget for Your Practice

Since 4ECPs works with optometry and eye care practices across North America clients frequently ask us how much money they should be dedicating to their practice’s marketing efforts, and we have found that the answer is consistently inconsistent. Each practice is unique, with different goals and needs. The purpose of this blog is to help […]

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