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How Much is Too Much to Pay for Google Ads?
One of the internet’s most effective marketing tools is Google Ads (formerly known as Google Adwords), but determining how much you should be paying for your ads depends on several factors. In this blog post, we will be discussing what Google Ads are, the competitive advantages they offer, and how they work. We will also […]
3 Keys to Building a High-Performing Website
It’s pretty clear that, in today’s digital world, you have to have a website. But throwing an image of your practice and your address up somewhere online isn’t enough. If your business were a person, your website would be its dating profile. Nobody wants to go on a blind date anymore; they want to scope […]
Designing a Website: How to Choose the Right Colours & Textures to Compliment a Brand
A lot of things go into making a website. It may just look like a bunch of words and images plopped together to make something cohesive and ‘pretty’, but it’s more than that. Your website is part of your brand; its a tool for marketing your business, and most of all, it’s an ambassador for […]
Three Key Metrics Evaluating Your Eye Care Marketing
Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]
How to Run a Promotion With Digital Marketing
The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]
Understanding the Privacy Act and How to Build Your Database
Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]
What’s the Difference Between a Facebook Post and a Facebook Ad?
Facebook may only be fourteen years old, but it has already completely changed how companies interact with their customers. Facebook accounts for a full 18% of online global advertising revenues, and 7% of all media advertising revenues. Customers expect companies to have a Facebook presence, keep their profiles up to date, and continue to woo […]
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