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Why Your Practice Doesn’t Show Up on the First Page of Google

It seems simple: you open your practice and make a website. Then, that website ranks on Google, patients book appointments, and everyone lives happily ever after. However, it doesn’t always happen like that. Many factors influence how your website ranks on Google, both your own website and your competitors’ websites.  Since we can’t control what’s […]

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Hit It Out of the Park With Your Valentine’s Day Marketing

Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]

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5 Pro Tips For Marketing Dry Eye

Besides providing highly profitable patients, the number of people suffering from Dry Eye Disease (DED) is continually increasing. Some studies have estimated that nearly half of all adults living in North America experience Dry Eye symptoms. Plus, the market for Dry Eye treatment is estimated to reach USD 7.73 Billion by 2026!  We’re guessing your […]

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Why Brands Are Important in Eyewear Marketing

High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items.   Plus, people are incredibly loyal to the brands […]

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HIPAA/PIPEDA Regulations and Why You Need to Be Following Them

A Refresher on the HIPAA and PIPEDA No matter what country you operate out of, the regulations that govern personal information are a big deal. As healthcare providers, you are trusted and expected to store patient data securely, and the consequences are immense if you don’t.  The HIPAA (Standards for Privacy of Individually Identifiable Health […]

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The Latest on Google Responsive Display Ads

What Are Google Responsive Display Ads? Responsive display ads are defined as “an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network.” The ads are designed to reduce the amount of work it takes to create and post ads on the display network, a group […]

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Website Trends to Watch for in 2021

Keeping Up Your website is your first impression for patients; it says a lot about your practice. When people want to buy glasses, they want a stylish pair, so if the company’s aesthetic is modern, they will be much more inclined to bring their business to you. Creating a good first impression is also important […]

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