Download the 40 Best Marketing Strategies Guide

This free guide is designed specifically to help grow your eye care business.

“How should I spend my marketing dollars?” “What’s the most effective marketing method today?” These are big questions and, unfortunately, there is no universal answer. Determining the ideal marketing strategy for your eye care business depends on a unique combination of strategy, analysis, and a healthy dose of trial and error.

The good news is that we’ve done all that for you. 4ECPs has strategized, analyzed, tried, erred, and learned a whole lot. And now we’re ready to share some secrets with you for free.

Achieve Your Practice’s Objectives

  • More eye exam bookings
  • More walk-in appointments
  • More optical revenue
  • Higher revenue from each visit
  • More return visits
  • Increased customer loyalty
  • …and more!

This free guide covers all sorts of methods, including traditional marketing, digital marketing, and social referrals!

Download the guide here


Trudi Charest

Trudi has spent her career trying to help eye care business owners run a better business. Starting out as an optician and corporate trainer, Trudi’s history in the eye care industry features one success after another, eventually landing her a position as VP of training and marketing at Eye Recommend. Finally, Trudi launched 4ECPs, offering training, marketing, job postings, event planning, and even payment processing services to eye care professionals. Trudi speaks all over North America and writes for several industry publications.

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