Marketing for Eyecare Industry Suppliers

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Digital Marketing
for the Eye Care Industry

Custom Marketing Solutions for Eye Care Suppliers

We offer full marketing support to suppliers in the eye care industry; that includes everything from digital media buys to creative concepts. Whether you want to outsource your entire marketing department or you just need a little assistance on a project, our team of experts is ready and able to make your marketing objectives a reality.

Digital marketing
Co-op programs
Campaign creation
Videography
Photography
Social media
Automated marketing
Reaching ECPs with B2B campaigns
Reaching consumers with B2C campaigns
Speaking
Training

How it All Works

Explore

Execute

Report

We’ll meet with your sales and marketing teams to talk about your needs and objectives. From there, we’ll either build a proposal based on your pre-determined budgets or put together a budgetary proposal based on your marketing goals. Once you’re happy with the proposal, it’s time to execute.

Our team of marketing experts works with your company to bring the approved strategy to life. You’ll have an experienced staff of marketing strategists, marketing scientists, web developers, graphic designers, copywriters, SEO specialists, and multimedia support, all working towards your goals. We’ll keep in touch throughout the process, and give you regular updates as we go.

Honest and accurate reporting is a huge point of pride for us. We’ll show you exactly how your campaigns are performing, granting you and your stakeholders complete transparency. Our team will build you a customized dashboard with all the metrics that matter most to you.

How it All Works

Explore

Execute

Report

CHECK OUT
OUR Work

Check Out Our Work

Our B2C campaign for Nikon Lenswear Canada was designed to generate consumer awareness of Nikon’s optical lens division. The approved proposal included campaign creative, consumer contests, digital campaigns, and video campaigns.

Take a look at the campaign page and while you’re there, enter to win $10,000 to travel the world.

Contest for Retailers

Contest for Consumers

Loyalty to Brand

What Nikon Has to Say

“4ECPs has a very good understanding of the optical industry. We have recently started working with them more and the combination of their marketing expertise and their expertise in optics makes it that they are able to fully understand and deliver on our expectations. In addition, they have have been able to support us at all levels from creatives, media placement, marketing material, and from an account management perspective. When we have questions, they have solutions.”

Lora Discenza, Director of Marketing, Nikon Lenswear Canada

Supplier & Practice Co-op Programs

We understand how painful your current co-op program may be. That’s why we’ve created a fully -scalable digital solution to help drive brand awareness, patient appointment,s and actual product growth for your accounts. So how does it work?

Your marketing team supplies us with your current campaign and a list of accounts that you want to participate in the program. Our team co-brands digital banner ads with your campaign and your accounts’ logo. We then buy ad space on thousands of websites but we only show ads to your campaign’s target demographic (millennials anyone?)

Once a potential patient clicks an ad, they’re directed to a landing page, telling them all about your products’ features and benefits with a strong call-to-action. Your team buys impressions and are guaranteed a particular level of exposure for your accounts. Our team reports on everything from ad engagement to actual conversions.

This program is truly revolutionary in our industry, and it’s already working with national suppliers today. Contact us to learn the details of this exciting digital co-op program.