Excellence Through Creative Culture
Our founders always tell us “interesting people make interesting products.” Marketing4ECPs is full of interesting people who love to create, innovate, and execute exciting new solutions. As a digital agency, our staff is made of a healthy mix of friendly nerds, people-persons, and eye care aficionados. Everyone on our team brings years of experience blended with a fresh perspective.
An average day in our office sounds like dozens of clattering keyboards, occasionally punctuated with an eye-related pun and raucous laughter. We love what we do, and it shows in the work we produce. At the end of the day, we’re all united by a single factor—we’re genuinely excited to help our clients grow their practices.
Want to meet us? Good! We want to meet you too.
How We Work
Working with us is like hiring a full-time marketing professional who knows the industry and understands your goals. Except, instead of one experienced marketer, you get a whole team in your corner.
We put our eye care industry knowledge to work providing you with marketing solutions for your specialties—dry eye, scleral lenses, vision therapy, myopia control and more. Whether you’re an optometrist, ophthalmologist, or optician, we can help you grow your business with a plan that’s completely customized for you.
Meet the Team
Trudi Charest
Co-founder
Kevin Wilhelm
President and Co-founder
Marketing Directors
You know what you want from your marketing, and our marketing directors know how to get it. These strategic geniuses know the marketing world inside and out, and will use their expertise to create the perfect marketing plan for your business based on your goals, budget, target demographic, and more. The marketing director’s job is to understand how potential patients will respond to all types of media, and they’re darn good at it.
Website Fulfillment Team
A website has a lot of moving pieces. Your website fulfillment team works with each of our production teams, making sure that each piece comes together exactly as it should. These organizational wizards are great with details and will be your main point of contact during the website-building process. They’ll work with you to highlight all of your practice’s needs and make sure your new website meets those needs and surpasses your expectations.
Digital Ad Specialists
How do we know our methods work? Because we’ve got the scientific data to back it up! Our digital ad specialists blend marketing with science—they are Google certified and highly educated. In addition to building and managing all paid search campaigns, they also collect and analyze the numbers to calculate your ROI. These beloved brainiacs keep tabs on all sorts of metrics to give us an accurate representation of what parts of your campaign are most effective, and how we can increase your results.
Copywriters & SEO Specialists
Good content doesn’t just make your website easy to understand—it makes your website easy to find. Our writers can break eye health issues down into terms that web users will identify with and care about. These word nerds work hard to write your website in a voice and tone that reflects who you are as a practice. Our SEO department scans your website and recommends changes to make sure it offers the best possible user experience and checks all the necessary boxes for high search rankings.
Social Media Managers
Our savvy social team knows the ins and outs of popular platforms. It might seem difficult to keep up with all the changes and developments in the world of social media, but that’s why we’re here. We employ people who keep on top of the trends and maintain your brand’s consistent tone and voice whether we’re making videos or advertising dry eye services. Our social media managers optimize awareness of your practice and keep social surfers from scrolling on past—we put people’s eyes on you.
Graphic Designers
You don’t have to go to art school to know a professionally designed website when you see it. Our graphic designers have an incredible gift for communicating your practice’s values and identity through the use of fonts, colours, space, graphics, and more. By balancing our best practices for user experience, and taking into account any branding you may already have, as well as your personal tastes, these artists come up with the perfect design to catch the eye of potential patients.
Web Developers
Our web developers are modern-day wizards. They take a two-dimensional design and use it as a blueprint to build a fully functional website. This is when all of the elements we’ve made so far come together to create one cohesive product. Our developers pour all of their time and attention into making sure everything on your site looks good and functions properly. Developers will come to your rescue in no time at all if needed!
Leadership & Growth
Every ship needs a crew, and we’re sailing with some of the best. The leadership at Marketing4ECPs works hard to foster a customer-oriented, solution-focused atmosphere. We’re a group of people who love what they do, led by people who value innovation and exceptional service. The Marketing4ECPs “higher-ups” are always down in the trenches with the rest of us, working to revolutionize the way Marketing4ECPs does business.
Our Core Values
Teamwork
We’ve all got different skill sets, and we use them to highlight and elevate each other’s work. When all is said and done, you get a refined product that goes way above and beyond the industry standard.
Integrity
Integrity means doing the right thing even when no one is looking. As individuals and as a company, we hold ourselves accountable. We are determined to do what’s right, even when it’s not easy.
Positivity
There’s always an opportunity to grow and shine! Our team never focuses on the obstacles in our way. We focus on finding an innovative solution. And along the way, we’ll identify opportunities to improve our process.
Initiative
If there’s a better way to get the job done, we’re determined to find it. Our team continuously audits and optimized our processes, products and services to give you the best possible results. Nothing excites us more than progress.
Our Website Products
Essential
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Essential+
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Enhanced
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Premium
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom
Custom sites are completely custom sites, and are available only by request.
Enterprise
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
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Discover Our Website Solutions
What We Can Do For You
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
Marketing Membership
Search Engine Optimization
Google Ads
Digital Awareness Ads
Email Marketing
Social Media
Branding
Dry Eye Marketing
Medical Niche Marketing
Partnered With Industry Leaders in Eye Care
Marketing Meets Medical Innovation
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Get In Touch
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
