Kevin Wilhelm is a tenured marketing executive, having worked with hundreds of business owners on developing and executing strategic marketing plans. Co-Founder and President of 4ECPs, Kevin brings years of experience in entrepreneurship, branding, advertising, marketing and, business operations to his clients in eye care. Kevin is a consistent contributor to industry magazines and online publications while travelling across North America to speak on marketing and human resource topics for private organizations and accredited industry conferences. His experience in starting and managing high growth businesses has attributed to his overall mindset of strategic business development for the clients we work with.

International speaker, educator, author, and management consultant Dr. Scot Morris is well known for his experience in ocular surface disease, technology, and practice management. He is recognized for both his expertise and his enthusiasm for helping professionals optimize their practices. Dr. Morris is widely published in professional journals, books, clinical references, and web-based resources. He also serves as the Chief Optometric Editor for Optometric Management and as a consultant to many eye care companies. On top of his founding role in 4ECPs, Dr. Morris is also the operating partner of the eye care consulting service, Morris Education & Consulting Associates. He is the founder and senior technology consultant of Ocular Technology Solutions, Inc. He also serves as owner and medical director of Eye Consultants of Colorado. Scot is also one of the founding members of the National Student Practice Management Symposium Series. He is a member of the American Optometric Association and the Colorado Optometric Association. Dr. Morris earned his Doctorate of Optometry at Indiana University in 1996 and completed his residency in ocular disease and refractive surgery at Triad Eye Medical Center in Tulsa, OK. He served as the cornea and refractive clinical director of Discover Vision Centers in Kansas City for five years before moving to Colorado in 2002. Dr. Morris practiced at a refractive surgery center in Denver for two years before acquiring Eye Consultants of Colorado.

Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of Canada’s most progressive Optometry buying groups. As VP of Training & Marketing, she helped build training and marketing programs to help members grow their practices. Finally, Trudi exercised her entrepreneurial spirit and launched Canada’s first online job board for eye care professionals, Jobs4ecps. The success of that venture (and meeting Kevin) led her to expand their services to include a marketing agency, an online training site, event planning & organization and a payment processing division. Trudi speaks all over North America and writes for several industry publications.