Medical Niche Marketing

Sell Your Specialty

We believe the future of optometry will be to grow the medical side of the practice. Whether it is myopia control, pediatrics, dry eye treatments, specialty contact lenses, or vision therapy, we have the industry knowledge to position you in the marketplace.

Our team builds digital marketing programs designed to highlight your specializations. We want to help you help more of the ideal medical patients.

  • Communicate to current patients about medical treatments
  • Target and advertise to your local geography
  • Build brand awareness for your medical specialty
  • Tap into referral sources

Specialty Campaigns

Invest in static digital banner ads that help educate potential patients about the benefits and availability of your specialty. Most patients aren’t aware that these specialties exist or how they can benefit them; these ads help do just that.

Our team designs the ad creative, builds the digital campaigns, and places these ads across thousands of websites being accessed by prospective patients in your geographic area. Choose which neighbourhoods and demographics you want to target. We’ll take care of the rest.

This program guarantees hundreds of thousands of ad impressions (or “views”). When people click on the ads, they’ll be directed to a custom landing page all about your medical specialty.

Our Website Products


Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.


Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.


Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design. 


Custom sites are completely custom sites, and are available only by request.


If you have multiple locations or require multiple websites, our Enterprise option is built for you.

Discover Our Website Solutions

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Marketing Membership

Search Engine Optimization

Google Ads

Digital Awareness Ads

Email Marketing

Social Media


Dry Eye Marketing

Medical Niche Marketing

Partnered With Industry Leaders in Eye Care

Lumenis logo
Canadian Dry Eye Summit logo
Otto logo
sunbit logo
jobs 4ECPS logo
4 Patient Care logo
Payments 4 ECPS logo
Birdeye logo

Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

Get In Touch

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