Dry Eye Marketing for Optometrists & Ophthalmologists

Niche Marketing for Dry Eye

Dry eye disease is big business in the eye care industry. Marketing4ECPs was at the forefront of the trend when only a few select practices were targeting this medical niche. Since then, we have worked with some of the top dry eye practices in North America. 

Many optometrists and ophthalmologists are investing heavily in dry eye diagnostic and treatment technology. We can help increase your ROI and get more patients through your door for dry eye services.

Have you recently purchased an intense pulsed light (IPL) machine? We have helped practices build out eye spa and med spa pages and full spa-focused websites to take advantage of the growing trend in aesthetics. Whether you want to target just dry eye patients or also patients looking for ocular anti-aging services, we know how to get in front of them with digital ads.

Check out this unique and effective website focused on the entire eye spa experience.

Expanding Your Practice Through Education

Most patients don’t know what dry eye is, but they do know that their eyes are uncomfortable. We take a symptoms-based approach to dry eye marketing, allowing patients to pre-diagnose themselves and then book an assessment.  

Dry eye services can be easily marketed to existing patients too. We create in-office marketing collateral like wall posters, brochures, and handouts. These are all huge opportunities to teach your patients about dry eye while they are already in your office.

Digital screens in waiting rooms, screensavers on computers, and showcasing products available for purchase are other ways you can display your solutions.

Website Solutions

Your website is the best way to communicate your dry eye offerings. Social media advertising, organic social media posts, and Google search campaigns are all great ways to drive traffic to your website, so it needs to showcase your services. 

We can build a single web page about dry eye, but if your practice is heavily focused in this area and wants to take it up a notch or two, we can create an entire dry eye centre, with pages on treatment options like LipiFlow and IPL.  

Everything from pop-up banners to interactive quizzes will let patients on your site know that dry eye is your specialty. Our engaging content incorporates custom calls to action to let your patients know what steps to take next. 

Learn more about dry eye marketing today!

Our Website Designs

Essential/ Essential+

  • Modern Template Website
  • Marketing Audit
  • Marketing Membership
  • All of the above, plus up to 5 pages of custom content and graphics, SEO performance monitoring, and option to include medical content.


  • Custom Website
  • Custom Medical Content
  • SEO Performance Monitoring
  • Marketing Audit
  • Marketing Membership


  • If you have multiple locations or require multiple websites, our Enterprise option is built for you.

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Marketing Membership

Search Engine Optimization

Google Ads

Social Ads

Email Marketing

Social Media


Dry Eye Marketing

Medical Niche Marketing

Partnered With Industry Leaders in Eye Care

Lumenis logo
Canadian Dry Eye Summit logo
Otto logo
sunbit logo
jobs 4ECPS logo
4 Patient Care logo
Payments 4 ECPS logo
Birdeye logo

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

Get In Touch

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