Marketing Budget Calculator

Marketing Budget Calculator

Do you need a marketing budget for your eye care practice? The answer is “yes!” Marketing is an essential part of any successful business, and without a budget, it can be difficult to achieve your marketing goals. Don’t worry, you’re in the right place if you’re looking to set your marketing budget for the year ahead! We will help you establish a budget, set your marketing goals, and build your annual marketing campaigns.

Why Do You Need a Marketing Budget for Your Eye Care Practice?

When it comes to your eye care practice, you want to ensure everything is running smoothly. This includes making sure that you have a solid marketing budget and plan in place. Without a marketing budget, you will likely struggle in today’s competitive market. 

A marketing budget can help you stay on track financially. Without a plan, you can spend way too much on the wrong things and way too little on the things that your practice needs. Allocating your funds effectively can help you reach your practice goals. Planning your marketing budget for this year helps set you up for the long term and tracks what’s working.
Marketing done right is an investment, not an expense. Building a marketing budget is an investment in your practice’s growth and success.

How to Use the Marketing Budget Calculator?

Our marketing budget calculator is intended to be used as a guideline for your practice planning. You might find that you need to spend more or less depending on your practice goals. If you’re unsure about the budget shown in the calculator or how to allocate it effectively, don’t hesitate to contact our team.

What You’ll Need

  • Annual revenue for the last 12 months
  • Annual revenue goal for the next 12 months
  • Your current patient count
  • Current patient acquisition
  • Current marketing spend

Choosing Your Marketing Goals

As an eye care practitioner, you rely on a wide variety of marketing to retain patients and bring in new patients. But are you allocating enough money to your marketing to reach your goals? There are a couple of ways you can do this, you can set goals to attain new patients, retain existing ones, increase patient spending, or even practice growth into a new location.

A great note to remember is that lead generation is building your business for today, whereas branding and awareness is building your business for tomorrow. Both are essential to the success of your practice, but when allocating funds, we recommend putting 75% towards lead generation and 25% towards branding.

Building Your Annual Campaign

Once you have established a marketing budget it’s time to break it down into the marketing strategies you will use. Download our free annual campaign planner to plan a detailed marketing budget for the coming year!

Not sure where to start or where to allocate your funds? Meet with a marketing expert so they can walk you through a marketing plan that best fits your practice goals.

Our Website Products


Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.


Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.


Our premium sites are highly customized websites with 20–25 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design. 


Custom sites are completely custom sites, and are available only by request.


If you have multiple locations or require multiple websites, our Enterprise option is built for you.

Discover Our Website Solutions

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Marketing Membership

Search Engine Optimization

Google Ads

Digital Awareness Ads

Email Marketing

Social Media


Dry Eye Marketing

Medical Niche Marketing

Partnered With Industry Leaders in Eye Care

Lumenis logo
Canadian Dry Eye Summit logo
Otto logo
sunbit logo
jobs 4ECPS logo
4 Patient Care logo
Payments 4 ECPS logo
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Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

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