The Anatomy of a Text Ad

July 16th, 2018 | Marketing Tools / Tactics, Strategy

What Defines a Successful AdWords Text Ad? A common error advertisers make when writing a text ad is laying the majority (if not all) of the importance on the actual words in the ad copy. While you and I both know the importance of enticing and relevant ad copy, I’m here to share other factors […]

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Creating Great Icons: What to Consider When Designing

June 13th, 2018 | Design

Websites are a unique platform that combine both visual and textual elements in ways that other mediums don’t. Adding imagery to your website is a great way to break up text into more manageable pieces, and are sometimes the most effective way to get your message across. Remember, the average web-user doesn’t necessarily want to […]

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How to Create a Video Sales Funnel Using YouTube

May 15th, 2018 | Marketing Tools / Tactics, Strategy

Video Content VS Strategic Placement & Remarketing I hear it time and time again, “I tried running a video to capture leads online, but it didn’t work so I gave up”. This is the constant battle entrepreneurs and marketers face; they want digital video marketing to be successful, but they aren’t seeing success with their […]

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