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Top 5 Medical Niches to Focus on in 2023

Man holding glasses rubbing his eyes

Eye care offers a wide range of medical niches for practitioners to focus on. In this blog, we will explore five medical niches in eye care and how you can use them to target different patient groups successfully.  Dry Eye Dry eye is one of the most common eye conditions, and many practices are now […]

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Eye Care Instagram Accounts You Need to Follow

For optometrists, staying up to date with the latest eye care trends and techniques is key. One of the best ways to do this? Follow inspiring eye care Instagram accounts! From learning about new technologies to connecting with industry peers, these accounts can provide helpful and interesting information that’s right at your fingertips. Here’s our […]

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Why You Shouldn’t Cut Your Marketing Budget During Economic Turndown

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It’s easy to look at your budget and wonder if your marketing budget is something you need when people aren’t spending the way they used to. When economic times are tough, the first thing to keep in mind is that it won’t last forever. The business world is a cycle, and you want to make […]

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5 Ways to Make Your Optometrist Website Better

Women looking at a computer screen wire frame of a blank website

Your optometrist website is the first place many people will go to learn about your services. It’s important to ensure that your website is up-to-date and provides visitors with all the information they need. Here are some tips for making your optometrist website better: 1. Add more information about the services you offer. This could […]

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Why You Need a Social Media Manager for Your Practice

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The benefits of social media for businesses are well-known at this point. Social media can help you connect with new patients, build relationships with current patients, and promote your products or services. But if you’re not using social media correctly, you’re not getting the most out of it. That’s where a social media manager comes […]

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Free Stock Photo Sites and How to Use Them in Your Eye Care Marketing

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Eye care is all about the health of your eyes and vision. Eye care marketing is all about attracting those eyes to your practice! How you use images in your marketing matters—people hold more information through visuals than text. High-quality, interesting (but relevant) photos grab attention and help increase your brand awareness. That being said, […]

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Meet Our New Look

Since the inception of Marketing4ECPs, we have strived to offer the best digital marketing experience, exceptional customer service and expert guidance and support. Today, we are excited to introduce an entirely new visual design and identity that supports our growth and offers a modern look. As Marketing4ECPs has helped 1000+ practices increase their success and […]

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Eye Care Trends & Opportunities for 2022

Women holds a magnify glass up to her eye

I do a lot of speaking in the eye care industry and often research to put presentations together. One of my favourite lectures I have been doing is showcasing eyecare and eyewear-related statistics that immediately highlight opportunities. I recently updated my presentation and delivered a webinar on North American eye care stats and trends. You […]

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Our Website Designs

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  • Modern Template Website
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  • All of the above, plus up to 5 pages of custom content and graphics, SEO performance monitoring, and option to include medical content.

Enhanced

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Enterprise

  • If you have multiple locations or require multiple websites, our Enterprise option is built for you.

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

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Medical Niche Marketing

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What Industry Leaders Are Saying

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