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What Are Local Listings and Why Are They Important for Optometrists?

Establishing a strong online presence is key to any thriving business, including—and maybe especially, eye care professionals.  Local listings are a piece of search engine optimization (SEO) that can sometimes be overlooked—but local listings help connect your practice to the local community by enhancing your visibility in search engines and building trust among your potential […]

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Posted in SEO

Personalized Patient Experiences Through Email Campaigns

Your patients expect to see relevant and personalized content from you that keeps your practice top of mind—and email marketing is one of the best ways to deliver that to them.   63% of marketers find personalization increases customer interactions which leads to better conversion rates, and 90% of U.S. consumers find marketing personalization appealing. We’ll […]

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How Do I Grow My Optometry Practice?

Eye care professionals today must navigate through challenges that can make staying afloat, let alone growing, complicated. With rising living costs, patients are increasingly cautious with their spending—which means regular eye exams and updates to eyewear, once considered routine, are being pushed off.  Then we have to factor in the eye care industry’s retail giants. […]

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Top 5 Marketing Trends in 2024 For Optometry Practices

Top 5 Marketing Trends for 2024

In today’s constantly evolving digital world, marketing trends change rapidly. Keeping up with these changes is crucial for the success of businesses in the eye care industry. As we move towards 2024, it’s important to evaluate the emerging trends and incorporate them into your marketing strategy. Here are the top 5 marketing trends you should […]

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10 Tips For Marketing Your Contact Lens Business

Marketing4ECPs has 10 tips for marketing and growing your contact lens sales, including:

Building a contact lenses page on your website

Embrace e-commerce

Utilize social media

Launch social ads

Discuss dry eye and contact lenses

Talk to your patients during an eye exam

Talk about new technologies in a newsletter

Send e-mail blasts

Put on an information event

Use the right keywords […]

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How to Add Keywords to Your Google Business Profile

As an eye care professional, you must know that Search Engine Optimization (SEO) is important for attracting new patients to your practice and an integral part of your overall digital marketing strategy. But you may not know an effective way to start improving your SEO is by adding keywords to your Google Business Profile (previously […]

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Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.


Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.


Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design. 


Custom sites are completely custom sites, and are available only by request.


If you have multiple locations or require multiple websites, our Enterprise option is built for you.

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What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

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Partnered With Industry Leaders in Eye Care

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Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

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