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10 Steps to Better Emails for Eye Care Professionals


As an eye care professional, effective communication with your patients is of paramount importance. Emails are a common way of reaching out to your patients, whether it’s for appointment reminders, post-visit follow-ups, or sharing essential eye care information. To ensure your emails are not only informative but also engaging and considerate, here are 10 steps […]

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5 Eye Care TikTok Accounts to Follow

5 eye care TikTok accounts to follow

In today’s fast-paced digital world, social media platforms like TikTok have become a powerful tool for connecting with audiences and sharing valuable information. Eye care professionals can use TikTok not only to entertain but also to educate their patients and engage with a wider audience. If you’re looking for some inspiration, here are 5 fantastic […]

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Social Media Hashtag Guide for Eye Care Professionals

eye care hashtag guide

Social media platforms like Twitter and Instagram have given businesses, organizations, and individuals the opportunity to reach out to a wider audience. By using hashtags, social media posts can be easily found when users search for specific topics. As an eye care professional, whether you are an optometrist, ophthalmologist, or optician, you can use hashtags […]

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10 Social Media Mistakes to Avoid for Eye Care Professionals

10 social media mistakes to avoid

In today’s digital age, social media has become an essential tool for eye care professionals to connect with their patients, build brand awareness, and establish a strong online presence. However, navigating the world of social media can be challenging, especially when it comes to avoiding common mistakes that can negatively impact your practice. In this […]

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5 Steps to Successful Paid Social Ads

5 Steps to Successful Paid Social Ads

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and drive meaningful engagement. For eye care professionals, harnessing the power of paid social media campaigns can significantly enhance brand visibility, attract new patients, and establish a strong online presence. In this blog post, we will […]

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Boost Your Eye Care Practice with a Full Funnel Approach to Social Ads

Stop Scrolling & STart Converting

As an eye care professional, attracting new patients and nurturing existing ones are essential for the success of your practice. Digital marketing has become increasingly popular in reaching customers, and leveraging Facebook ads can be a game-changer for your practice. In this blog post, we will explore the benefits of how taking a full funnel […]

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Freshen Up Your Eye Care Practice this Spring with These Marketing Campaigns

"Freshen up your eye care practice this spring" with an image of a laptop on the laptop is a girl holding pink tulips

Spring is a time for renewal and rejuvenation, making it the perfect opportunity to freshen up your eye care practice with creative marketing campaigns. With the right messaging and strategy, you can attract new patients, engage existing ones, and boost your bottom line. Here are 5 marketing campaign ideas to help you get started: Spring […]

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Otto Optics Partners with Eye Drop Shop

Image of the Otto Optics logo in partnership with Eye Drop Shop logo

Contact Lens Technology Company, Otto Optics, Announces Partnership with Eye Drop Shop, Leading Online Distributor of Eye Care Products (Toronto, Ontario, April 4, 2023) Otto Optics, a leading technology company in the contact lens space, is pleased to announce a partnership with Eye Drop Shop, the top online retailer and distributor of dry eye and […]

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Why Website Accessibility is Important for Your Practice

A keyboard with 3 blue keys each indicating a different disability that might be affected by website accessibility.

Did you know that 20 million people in the United States have some form of disabling vision impairment? Website accessibility is vital for all businesses, but especially for those in the eye care industry. By ensuring your website is accessible, you’re not only providing a better user experience for all visitors but also opening up […]

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How to Use YouTube Advertising for Your Practice

Someone is holding a phone with the YouTube logo displayed. Behind the phone is a laptop which is showing the home page of YouTube with video thumbnails.

In today’s digital age, social media platforms have become an integral part of any successful marketing strategy. Among the many options available, YouTube stands out as a powerful tool that eye care practices can use to promote their services and attract new customers. With over 2 billion monthly active users, YouTube is the second-largest search […]

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Our Website Designs


Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.


Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.


Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design. 


Custom sites are completely custom sites, and are available only by request.


If you have multiple locations or require multiple websites, our Enterprise option is built for you.

Discover Our Website Solutions

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Marketing Membership

Search Engine Optimization

Google Ads

Social Ads

Email Marketing

Social Media


Dry Eye Marketing

Medical Niche Marketing

Partnered With Industry Leaders in Eye Care

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Canadian Dry Eye Summit logo
Otto logo
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Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

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