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10 Tips For Marketing Your Contact Lens Business

Marketing4ECPs has 10 tips for marketing and growing your contact lens sales, including:

Building a contact lenses page on your website

Embrace e-commerce

Utilize social media

Launch social ads

Discuss dry eye and contact lenses

Talk to your patients during an eye exam

Talk about new technologies in a newsletter

Send e-mail blasts

Put on an information event

Use the right keywords […]

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How to Add Keywords to Your Google Business Profile

As an eye care professional, you must know that Search Engine Optimization (SEO) is important for attracting new patients to your practice and an integral part of your overall digital marketing strategy. But you may not know an effective way to start improving your SEO is by adding keywords to your Google Business Profile (previously […]

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How Can Google Ads Help Advance Your Business Goals and Attract More Patients

How Can Google Ads Help Advance Your Business Goals and Attract More Patients

In this article, we will discuss ways Google Ads can help advance your business and attract more patients, including:

Targeting specific audiences and demographics

Cost-effective strategy

Measurable data and results

Wider reach and visibility

Customized messaging

Google Ads are a great way to increase lead generation, brand awareness, and attract new patients searching for your services. […]

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How Do I Run a Successful Optometry Practice

How Do I Run A Successful Optometry Practice

Starting an optometry practice can be both exciting and overwhelming. There are many aspects to consider when starting a business, such as legal requirements, financing, and location. As an optometrist, you also need to focus on providing quality care, developing relationships with patients, managing staff, and growing your practice. In this blog post, we’ll share […]

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Crafting Your Social Media Identity for Eye Care Practices

Crafting Your Social Media Identity

With social media becoming an increasingly significant part of our lives, it is imperative for businesses to present themselves effectively on these platforms. Social media is an excellent way for eye care practices to reach out to potential clients, build brand awareness, and create meaningful connections with their existing patients. However, creating a robust social […]

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Elevate Your Practice with OptiLIGHT: Revolutionizing Dry Eye Management

Elevate Your Practice With OptiLIGHT

In the world of optometry and ophthalmology, staying at the forefront of patient care and treatment options is paramount. Dry Eye Disease (DED) is a common yet frustrating condition that affects a significant portion of the population. The good news is that there’s a groundbreaking solution – OptiLIGHT, the first and only FDA-approved light-based therapy […]

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10 Steps to Better Emails for Eye Care Professionals


As an eye care professional, effective communication with your patients is of paramount importance. Emails are a common way of reaching out to your patients, whether it’s for appointment reminders, post-visit follow-ups, or sharing essential eye care information. To ensure your emails are not only informative but also engaging and considerate, here are 10 steps […]

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5 Eye Care TikTok Accounts to Follow

5 eye care TikTok accounts to follow

In today’s fast-paced digital world, social media platforms like TikTok have become a powerful tool for connecting with audiences and sharing valuable information. Eye care professionals can use TikTok not only to entertain but also to educate their patients and engage with a wider audience. If you’re looking for some inspiration, here are 5 fantastic […]

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Social Media Hashtag Guide for Eye Care Professionals

eye care hashtag guide

Social media platforms like Twitter and Instagram have given businesses, organizations, and individuals the opportunity to reach out to a wider audience. By using hashtags, social media posts can be easily found when users search for specific topics. As an eye care professional, whether you are an optometrist, ophthalmologist, or optician, you can use hashtags […]

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10 Social Media Mistakes to Avoid for Eye Care Professionals

10 social media mistakes to avoid

In today’s digital age, social media has become an essential tool for eye care professionals to connect with their patients, build brand awareness, and establish a strong online presence. However, navigating the world of social media can be challenging, especially when it comes to avoiding common mistakes that can negatively impact your practice. In this […]

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Our Website Products


Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.


Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.


Our premium sites are highly customized websites with 20–25 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design. 


Custom sites are completely custom sites, and are available only by request.


If you have multiple locations or require multiple websites, our Enterprise option is built for you.

Discover Our Website Solutions

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Marketing Membership

Search Engine Optimization

Google Ads

Digital Awareness Ads

Email Marketing

Social Media


Dry Eye Marketing

Medical Niche Marketing

Partnered With Industry Leaders in Eye Care

Lumenis logo
Canadian Dry Eye Summit logo
Otto logo
sunbit logo
jobs 4ECPS logo
4 Patient Care logo
Payments 4 ECPS logo
Birdeye logo

Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

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