Understanding and leveraging the marketing funnel is crucial for businesses aiming to attract, engage, and retain customers. For eyecare professionals, mastering this concept can be the difference between a thriving practice and one that struggles to keep its appointment books filled. We’ll break down the marketing funnel, explain each stage, and explore how you can […]
Vision Expo West 2024 in Las Vegas is just around the corner, and it’s time to get ready. The event is set to draw in thousands of attendees from around the world, ready to connect with industry leaders, explore the latest eyewear trends, and discover cutting-edge technologies in the field. It’s the perfect opportunity to […]
In the highly competitive field of eye care, attracting and converting website visitors into patients is crucial for the success of any practice. Leveraging effective marketing strategies can help you not only draw potential patients to your website but also keep them engaged and encourage them to book appointments. Marketing That Brings Visitors to Your […]
Social media is an essential way for businesses, including optometry practices, to connect with patients and promote services online. However, with the increasing reliance on social media, there is also a rise in scams and spam that can affect your practice and patients. Being aware of these threats and knowing how to navigate them helps […]
Building a strong brand on social media is a crucial part of your business strategy, especially today. But what exactly is a social media brand identity? Your brand’s identity on social media is more than a logo or the colours you use. It’s how you express yourself digitally and connect with your audience. You can […]
Establishing a strong online presence is key to any thriving business, including—and maybe especially, eye care professionals. Local listings are a piece of search engine optimization (SEO) that can sometimes be overlooked—but local listings help connect your practice to the local community by enhancing your visibility in search engines and building trust among your potential […]
At Marketing4ECPs, we understand running an eye care practice is challenging—and there’s so much more to it than filling up your appointment schedule. You have budgets to maintain, staff to manage, a building to keep up, marketing strategies to handle, and, above all, patients who need your care. One of the most important metrics for […]
Your patients expect to see relevant and personalized content from you that keeps your practice top of mind—and email marketing is one of the best ways to deliver that to them. 63% of marketers find personalization increases customer interactions which leads to better conversion rates, and 90% of U.S. consumers find marketing personalization appealing. We’ll […]
Eye care professionals today must navigate through challenges that can make staying afloat, let alone growing, complicated. With rising living costs, patients are increasingly cautious with their spending—which means regular eye exams and updates to eyewear, once considered routine, are being pushed off. Then we have to factor in the eye care industry’s retail giants. […]
As an eye care practice, hosting a trunk show is an excellent strategy to showcase new eyewear collections, engage with your patients on a personal level, and ultimately boost your retail sales. However, the success of your trunk show largely depends on effective marketing strategies that not only create buzz but also ensure your target […]
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom sites are completely custom sites, and are available only by request.
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
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We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Marketing4ECPs
