I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]
As you well know, numerous factors can make or break a potential patient’s experience on your website. Stylistic aspects and visual appeal may come to mind, but users are accustomed to sites that load extremely fast in today’s day and age. When a site is slow, users get impatient and every second that the onscreen […]
Why is it so important that the photos you showcase on your website are an accurate representation of your practice? A picture is worth a thousand words! You can include nearly endless information on your clinic, its procedures, or the environment you’ve worked hard to create, but people want tangible evidence of what the experience […]
2020 was full of new challenges for eye care providers. The COVID-19 pandemic created massive changes in the way that practices and optical stores could do business. It was more than just wearing masks and sanitizing continually. It was required to take an all-encompassing approach to how you can make a visit to your practice […]
The first impression your patients get of your practice rests in the hands of the homepage of your website. Wouldn’t it be in your best interest to optimize this chance to make your first impression last? Lucky for you, there are many components involved that you can take advantage of to do so. The key […]
When was the last time you needed information quickly and used your mobile device? Probably 5 minutes ago, you might even be doing that right now! The percentage of people using their phones to surf the web has been steadily increasing for years. In 2019, 53 % of website traffic worldwide came from mobile devices. […]
Monday
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Tuesday
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Wednesday
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Thursday
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Friday
8am-4:30pm
Saturday
Closed
Sunday
Closed
