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Category: Marketing Tools & Tactics

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How Did We Grow An Optometry Practice By 20% In A Global Pandemic?

At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies?  And how do we help grow your eyecare practice?  We had the opportunity […]

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How to Deal With Negative or Fake Reviews

reviews

Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]

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What Truly Goes Into Building An Eye Care Website?

I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]

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How To Improve Your Marketing With The Profit Growth Formula

Have you ever wondered why over 95% of small businesses are struggling with cash flow? A lot of it comes down to the systems they are using to generate cash flow. Remember the old cash vending machines before they all accepted credit cards? I recall many times putting a dollar into a change machine and […]

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10 Tips For Marketing Your Contact Lens Business

Did you know that according to the 2019 Vision Council Market Survey, that only 14.3 % of Canadians wear any form of contact lenses?  With all the new technology, materials and modalities it is estimated that over 50% of refractive errors could be corrected with contact lenses.  So, if 50% or more of your patients […]

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The Money’s in the List!

Email Marketing is highly underutilized as a marketing strategy in Optometry practices. Maybe because Optometrists haven’t wanted to “bother” their patients with emails, but that philosophy needs to change as it is just way too valuable not to take advantage of it. Email marketing can be a powerful tool when used properly.  Today’s patient is different […]

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5 Pro Tips For Marketing Dry Eye

Besides providing highly profitable patients, the number of people suffering from Dry Eye Disease (DED) is continually increasing. Some studies have estimated that nearly half of all adults living in North America experience Dry Eye symptoms. Plus, the market for Dry Eye treatment is estimated to reach USD 7.73 Billion by 2026!  We’re guessing your […]

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parkslopeeye.com
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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
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Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
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I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
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We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
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