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Category: Marketing Tools & Tactics

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Tips for Creating Unique & Engaging Holiday Promotions

Navigating a Different Playing Field 2020 has been a tumultuous year for pretty much everyone on the planet, with businesses struggling to survive, children switching to online learning, and families opting to visit each other via video calls rather than in person. With the weather rapidly changing and winter on the horizon, it’s essential to […]

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The Most Important Metrics in the Optometry Industry

If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]

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Who Are You up Against? How to Do Competitive Research the Right Way

When you’re trying to boost your practice, you must be familiar with your competition. You may be familiar with how your brand performs, but do you know how well your competition is doing? Do you even know who your top competitors are? Other optometry practices in your market set the standard for your business. Staying […]

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Conversational Marketing is a Game Changer: Here’s Why

Times are changing, and so is the way that we interact with each other. Traditional tactics to reach patients are becoming outdated, and every few months seem to bring a new app or platform that the world uses to communicate. It can feel hard to keep up! At its core, conversational marketing is placing a […]

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Google Voice Search & How It Can Help Your Eye Care Practice

Big names have made a remarkable impact with their virtual helpers like Apple’s Siri and Amazon’s Alexa. Newly added to the roster, Google has woven its virtual helper into the web index known as Google Voice Search. It lets users search Google by speaking on a mobile phone or computer.  Google Voice Search is a […]

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3 Eye Care Professionals Crushing it on Instagram

Instagram

Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]

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Keep Your Customers Updated with Your Practice’s COVID-19 Policies

Optometrist with Mask

The COVID-19 pandemic has impacted the world in more upending ways than anyone could’ve imagined. Over halfway through the year, we’ve seen case numbers rise and fall alongside stock prices, amidst widespread uncertainty on the long-term effects on both the economy and the very way we conduct business. This means facing the complicated reality of […]

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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
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