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Category: Marketing Tools & Tactics

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Why You Should Write A Monthly Blog For Your Optometry Practice

As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]

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The 5 Things Every Optometry Practice Needs To Do For Marketing

Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]

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Do Facebook Ads Work for Eye Care Practices?

Scrolling on Facebook

Facebook is the oldest and largest social network around. But with plenty of competition in the social media landscape, it’s fair to wonder whether it’s still a valuable place to invest your marketing efforts.  With 2.85 billion active users every month (including 259 million monthly users in Canada and the U.S.), and most of them […]

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How Did We Grow An Optometry Practice By 20% In A Global Pandemic?

At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies?  And how do we help grow your eyecare practice?  We had the opportunity […]

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How to Deal With Negative or Fake Reviews

reviews

Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]

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What Truly Goes Into Building An Eye Care Website?

I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]

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How To Improve Your Marketing With The Profit Growth Formula

Have you ever wondered why over 95% of small businesses are struggling with cash flow? A lot of it comes down to the systems they are using to generate cash flow. Remember the old cash vending machines before they all accepted credit cards? I recall many times putting a dollar into a change machine and […]

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parkslopeeye.com
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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
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Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
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Luminance Vision Optometry
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I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
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We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
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