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Category: Marketing Tools & Tactics

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10 Tips For Marketing Your Contact Lens Business

Did you know that according to the 2019 Vision Council Market Survey, that only 14.3 % of Canadians wear any form of contact lenses?  With all the new technology, materials and modalities it is estimated that over 50% of refractive errors could be corrected with contact lenses.  So, if 50% or more of your patients […]

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The Money’s in the List!

Email Marketing is highly underutilized as a marketing strategy in Optometry practices. Maybe because Optometrists haven’t wanted to “bother” their patients with emails, but that philosophy needs to change as it is just way too valuable not to take advantage of it. Email marketing can be a powerful tool when used properly.  Today’s patient is different […]

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5 Pro Tips For Marketing Dry Eye

Besides providing highly profitable patients, the number of people suffering from Dry Eye Disease (DED) is continually increasing. Some studies have estimated that nearly half of all adults living in North America experience Dry Eye symptoms. Plus, the market for Dry Eye treatment is estimated to reach USD 7.73 Billion by 2026!  We’re guessing your […]

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Why Brands Are Important in Eyewear Marketing

High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items.   Plus, people are incredibly loyal to the brands […]

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Website Trends to Watch for in 2021

Keeping Up Your website is your first impression for patients; it says a lot about your practice. When people want to buy glasses, they want a stylish pair, so if the company’s aesthetic is modern, they will be much more inclined to bring their business to you. Creating a good first impression is also important […]

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Tips for Creating Unique & Engaging Holiday Promotions

Navigating a Different Playing Field 2020 has been a tumultuous year for pretty much everyone on the planet, with businesses struggling to survive, children switching to online learning, and families opting to visit each other via video calls rather than in person. With the weather rapidly changing and winter on the horizon, it’s essential to […]

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The Most Important Metrics in the Optometry Industry

If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]

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