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Category: Marketing Tools & Tactics

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How to Re(Invest) In Digital Marketing in 2020

Growing Investment

Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, […]

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The Optometrist’s Social Media Playbook for COVID-19

COVID-19 has completely changed our definition of “Business-as-usual,” and practice owners everywhere are trying to sort out how previous daily tasks should fit into the new normal.  At first glance, social media might seem like a frivolous use of time for your practice. The truth is, now more than ever, connecting with your patient base […]

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Cause-Marketing for Your Eye Care Practice

In the age of social responsibility, it is important that you incorporate some form of giving back into your marketing strategy. This is often referred to as cause-marketing, a strategy that implements supporting a cause as a way to elevate your brand’s public perception. People now show a strong preference for businesses associated with a […]

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2020 Website Trends

The essential components your website needs to stay relevant for 2020.  It is important to view your website as a dynamic marketing tool. Technology changes quickly and your website can begin to feel out of touch over time. New features and styles are unveiled all the time, and the digital world moves FAST…very FAST.  The […]

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Digital Marketing: A Decade in Review

Over the past 10 years, digital marketing has radically transformed how eyecare practitioners develop and execute marketing strategies. The days where you could effectively reach your patients through print, radio, billboards, word-of-mouth, and direct mail are long gone. Today, and for the future, your emphasis should be on reaching new patients through the digital world.  […]

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Why Patient Care Is Essential to Your Marketing

Why Patient Care Is Essential to Your Marketing

Patient care has always been important, but now it’s becoming a key differentiator for businesses. Over 50% of consumers have canceled a transaction because of bad service. If you don’t have the customer service standards to back up your marketing, your marketing dollars are probably going to waste. How Important is Patient Care? Patient care […]

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click: How to Transform Your Business through Digital Marketing

So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]

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