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Category: Marketing Tools & Tactics

How Can Google Ads Help Advance Your Business Goals and Attract More Patients

How Can Google Ads Help Advance Your Business Goals and Attract More Patients

In today’s digital age, customers looking for healthcare services are turning to online advertising to find creditable businesses. One of the most effective online advertising tools is Google Ads. In this article, we will discuss how Google Ads can help advance your business and attract more patients. Understanding Google Ads Google Ads is an online […]

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Freshen Up Your Eye Care Practice this Spring with These Marketing Campaigns

"Freshen up your eye care practice this spring" with an image of a laptop on the laptop is a girl holding pink tulips

Spring is a time for renewal and rejuvenation, making it the perfect opportunity to freshen up your eye care practice with creative marketing campaigns. With the right messaging and strategy, you can attract new patients, engage existing ones, and boost your bottom line. Here are 5 marketing campaign ideas to help you get started: Spring […]

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How to Use YouTube Advertising for Your Practice

Someone is holding a phone with the YouTube logo displayed. Behind the phone is a laptop which is showing the home page of YouTube with video thumbnails.

In today’s digital age, social media platforms have become an integral part of any successful marketing strategy. Among the many options available, YouTube stands out as a powerful tool that eye care practices can use to promote their services and attract new customers. With over 2 billion monthly active users, YouTube is the second-largest search […]

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Top 5 Medical Niches to Focus on in 2023

Man holding glasses rubbing his eyes

Eye care offers a wide range of medical niches for practitioners to focus on. In this blog, we will explore five medical niches in eye care and how you can use them to target different patient groups successfully.  Dry Eye Dry eye is one of the most common eye conditions, and many practices are now […]

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Why You Shouldn’t Cut Your Marketing Budget During Economic Turndown

Man putting change in piggy bank

It’s easy to look at your budget and wonder if your marketing budget is something you need when people aren’t spending the way they used to. When economic times are tough, the first thing to keep in mind is that it won’t last forever. The business world is a cycle, and you want to make […]

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Free Stock Photo Sites and How to Use Them in Your Eye Care Marketing

Taking a photo with a phone of a flat lay work set-up

Eye care is all about the health of your eyes and vision. Eye care marketing is all about attracting those eyes to your practice! How you use images in your marketing matters—people hold more information through visuals than text. High-quality, interesting (but relevant) photos grab attention and help increase your brand awareness. That being said, […]

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Eye Care Trends & Opportunities for 2022

Women holds a magnify glass up to her eye

I do a lot of speaking in the eye care industry and often research to put presentations together. One of my favourite lectures I have been doing is showcasing eyecare and eyewear-related statistics that immediately highlight opportunities. I recently updated my presentation and delivered a webinar on North American eye care stats and trends. You […]

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Top Mistakes Most Practices Make With Their Social Media Strategy

There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]

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