Eye care offers a wide range of medical niches for practitioners to focus on. In this blog, we will explore five medical niches in eye care and how you can use them to target different patient groups successfully. Dry Eye Dry eye is one of the most common eye conditions, and many practices are now […]
Why You Shouldn’t Cut Your Marketing Budget During Economic Turndown
It’s easy to look at your budget and wonder if your marketing budget is something you need when people aren’t spending the way they used to. When economic times are tough, the first thing to keep in mind is that it won’t last forever. The business world is a cycle, and you want to make […]
Free Stock Photo Sites and How to Use Them in Your Eye Care Marketing
Eye care is all about the health of your eyes and vision. Eye care marketing is all about attracting those eyes to your practice! How you use images in your marketing matters—people hold more information through visuals than text. High-quality, interesting (but relevant) photos grab attention and help increase your brand awareness. That being said, […]
12 Free Ways to Market Your Practice
You can have a great practice, comprehensive services, and exceptional staff, but if your brand doesn’t reach your target market, you won’t be seeing an increase in patient bookings anytime soon. Marketing your practice is essential to your success and growth, and the good news is it doesn’t have to cost an arm and a […]
Eye Care Trends & Opportunities for 2022
I do a lot of speaking in the eye care industry and often research to put presentations together. One of my favourite lectures I have been doing is showcasing eyecare and eyewear-related statistics that immediately highlight opportunities. I recently updated my presentation and delivered a webinar on North American eye care stats and trends. You […]
How to Use Google Ads and Products to Get New Patients
If your eye care practice isn’t using Google marketing to acquire new patients, your eye care practice isn’t competing in today’s digital age. There are over 160 optometry searches every day in YOUR service area and 90% of web users are using Google as their search engine. The world of online marketing is vast and […]
Top Mistakes Most Practices Make With Their Social Media Strategy
There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]
Why You Should Write A Monthly Blog For Your Optometry Practice
As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]
The 5 Things Every Optometry Practice Needs To Do For Marketing
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]
How Did We Grow An Optometry Practice By 20% In A Global Pandemic?
At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies? And how do we help grow your eyecare practice? We had the opportunity […]