Times are changing, and so is the way that we interact with each other. Traditional tactics to reach patients are becoming outdated, and every few months seem to bring a new app or platform that the world uses to communicate. It can feel hard to keep up! At its core, conversational marketing is placing a […]
Google Voice Search & How It Can Help Your Eye Care Practice
Big names have made a remarkable impact with their virtual helpers like Apple’s Siri and Amazon’s Alexa. Newly added to the roster, Google has woven its virtual helper into the web index known as Google Voice Search. It lets users search Google by speaking on a mobile phone or computer. Google Voice Search is a […]
3 Eye Care Professionals Crushing it on Instagram
Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]
Keep Your Customers Updated with Your Practice’s COVID-19 Policies
The COVID-19 pandemic has impacted the world in more upending ways than anyone could’ve imagined. Over halfway through the year, we’ve seen case numbers rise and fall alongside stock prices, amidst widespread uncertainty on the long-term effects on both the economy and the very way we conduct business. This means facing the complicated reality of […]
How to Re(Invest) in Digital Marketing in 2020
Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, […]
The Optometrist’s Social Media Playbook for COVID-19
COVID-19 has completely changed our definition of “Business-as-usual,” and practice owners everywhere are trying to sort out how previous daily tasks should fit into the new normal. At first glance, social media might seem like a frivolous use of time for your practice. The truth is, now more than ever, connecting with your patient base […]
Cause-Marketing for Your Eye Care Practice
In the age of social responsibility, it is important that you incorporate some form of giving back into your marketing strategy. This is often referred to as cause-marketing, a strategy that implements supporting a cause as a way to elevate your brand’s public perception. People now show a strong preference for businesses associated with a […]
2020 Website Trends
The essential components your website needs to stay relevant for 2020. It is important to view your website as a dynamic marketing tool. Technology changes quickly and your website can begin to feel out of touch over time. New features and styles are unveiled all the time, and the digital world moves FAST…very FAST. The […]
Digital Marketing: A Decade in Review
Over the past 10 years, digital marketing has radically transformed how eyecare practitioners develop and execute marketing strategies. The days where you could effectively reach your patients through print, radio, billboards, word-of-mouth, and direct mail are long gone. Today, and for the future, your emphasis should be on reaching new patients through the digital world. […]
Why Patient Care Is Essential to Your Marketing
Patient care has always been important, but now it’s becoming a key differentiator for businesses. Over 50% of consumers have canceled a transaction because of bad service. If you don’t have the customer service standards to back up your marketing, your marketing dollars are probably going to waste. How Important is Patient Care? Patient care […]