Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]
What Truly Goes Into Building An Eye Care Website?
I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]
How To Improve Your Marketing With The Profit Growth Formula
Have you ever wondered why over 95% of small businesses are struggling with cash flow? A lot of it comes down to the systems they are using to generate cash flow. Remember the old cash vending machines before they all accepted credit cards? I recall many times putting a dollar into a change machine and […]
The Money’s in the List!
Email Marketing is highly underutilized as a marketing strategy in Optometry practices. Maybe because Optometrists haven’t wanted to “bother” their patients with emails, but that philosophy needs to change as it is just way too valuable not to take advantage of it. Email marketing can be a powerful tool when used properly. Today’s patient is different […]
5 Pro Tips For Marketing Dry Eye
The number of people suffering from dry eye disease (DED) is increasing, providing an important opportunity to serve a growing patient base. Some studies have estimated that nearly half of all adults experience dry eye symptoms. The market for dry eye treatment is estimated to reach USD 7.73 billion by 2026! We’re guessing your practice […]
Why Brands Are Important in Eyewear Marketing
High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items. Plus, people are incredibly loyal to the brands […]
Website Trends to Watch for in 2021
Keeping Up Your website is your first impression for patients; it says a lot about your practice. When people want to buy glasses, they want a stylish pair, so if the company’s aesthetic is modern, they will be much more inclined to bring their business to you. Creating a good first impression is also important […]
Tips for Creating Unique & Engaging Holiday Promotions
Navigating a Different Playing Field 2020 has been a tumultuous year for pretty much everyone on the planet, with businesses struggling to survive, children switching to online learning, and families opting to visit each other via video calls rather than in person. With the weather rapidly changing and winter on the horizon, it’s essential to […]
The Most Important Metrics in the Optometry Industry
If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]
Who Are You up Against? How to Do Competitive Research the Right Way
When you’re trying to boost your practice, you must be familiar with your competition. You may be familiar with how your brand performs, but do you know how well your competition is doing? Do you even know who your top competitors are? Other optometry practices in your market set the standard for your business. Staying […]