Using Facebook ads for your optometry business has the ability to make your practice stand out from other competing practices due to their being less competition, it’s simple to get started, you can target a specific audience, and your can track your results. […]
Crafting Your Social Media Identity for Eye Care Practices
With social media becoming an increasingly significant part of our lives, it is imperative for businesses to present themselves effectively on these platforms. Social media is an excellent way for eye care practices to reach out to potential clients, build brand awareness, and create meaningful connections with their existing patients. However, creating a robust social […]
5 Eye Care TikTok Accounts to Follow
In today’s fast-paced digital world, social media platforms like TikTok have become a powerful tool for connecting with audiences and sharing valuable information. Eye care professionals can use TikTok not only to entertain but also to educate their patients and engage with a wider audience. If you’re looking for some inspiration, here are 5 fantastic […]
Social Media Hashtag Guide for Eye Care Professionals
Social media platforms like Twitter and Instagram have given businesses, organizations, and individuals the opportunity to reach out to a wider audience. By using hashtags, social media posts can be easily found when users search for specific topics. As an eye care professional, whether you are an optometrist, ophthalmologist, or optician, you can use hashtags […]
10 Social Media Mistakes to Avoid for Eye Care Professionals
In today’s digital age, social media has become an essential tool for eye care professionals to connect with their patients, build brand awareness, and establish a strong online presence. However, navigating the world of social media can be challenging, especially when it comes to avoiding common mistakes that can negatively impact your practice. In this […]
Eye Care Instagram Accounts You Need to Follow
For optometrists, staying up to date with the latest eye care trends and techniques is key. One of the best ways to do this? Follow inspiring eye care Instagram accounts! From learning about new technologies to connecting with industry peers, these accounts can provide helpful and interesting information that’s right at your fingertips. Here’s our […]
Why You Need a Social Media Manager for Your Practice
The benefits of social media for businesses are well-known at this point. Social media can help you connect with new patients, build relationships with current patients, and promote your products or services. But if you’re not using social media correctly, you’re not getting the most out of it. That’s where a social media manager comes […]
Top Mistakes Most Practices Make With Their Social Media Strategy
There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]
Why You Should Write A Monthly Blog For Your Optometry Practice
As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]
The 5 Things Every Optometry Practice Needs To Do For Marketing
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]