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Category: Social Media

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Why You Should Write A Monthly Blog For Your Optometry Practice

As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]

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The 5 Things Every Optometry Practice Needs To Do For Marketing

Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]

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Do Facebook Ads Work for Eye Care Practices?

Scrolling on Facebook

Facebook is the oldest and largest social network around. But with plenty of competition in the social media landscape, it’s fair to wonder whether it’s still a valuable place to invest your marketing efforts.  With 2.85 billion active users every month (including 259 million monthly users in Canada and the U.S.), and most of them […]

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How to Deal With Negative or Fake Reviews

reviews

Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]

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6 Social Media Tips for Optometrists

smartphone with social media links

With people spending more time on social media than ever before, social media presents a unique opportunity for optometrists. However, the difficulty with social media often isn’t starting, it’s maintaining.  It’s easy to post on your personal social media about what you did over the weekend or about your most recent trip. The challenge is […]

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How To Build An Instagram Strategy For Your Eye Care Practice

Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram.  Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]

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Why You Need a Personal Profile on LinkedIn to Help Your Eye Care Business

Linkedin on mobile and desktop

LinkedIn is the professional version of Facebook, and it’s not just applying for jobs anymore. We look at LinkedIn as one of the most prominent networking websites available. It’s time to make the most out of this platform for your eye care business. We see a lot of Optometrists who have not set up a […]

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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
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