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Category: Social Media

Why You Need a Social Media Manager for Your Practice

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The benefits of social media for businesses are well-known at this point. Social media can help you connect with new patients, build relationships with current patients, and promote your products or services. But if you’re not using social media correctly, you’re not getting the most out of it. That’s where a social media manager comes […]

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Top Mistakes Most Practices Make With Their Social Media Strategy

There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]

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Why You Should Write A Monthly Blog For Your Optometry Practice

As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]

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The 5 Things Every Optometry Practice Needs To Do For Marketing

Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]

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Do Facebook Ads Work for Eye Care Practices?

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Facebook is the oldest and largest social network around. But with plenty of competition in the social media landscape, it’s fair to wonder whether it’s still a valuable place to invest your marketing efforts.  With 2.85 billion active users every month (including 259 million monthly users in Canada and the U.S.), and most of them […]

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How To Build An Instagram Strategy For Your Eye Care Practice

Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram.  Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]

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