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Category: Social Media

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How to Deal With Negative or Fake Reviews

reviews

Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]

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6 Social Media Tips for Optometrists

smartphone with social media links

With people spending more time on social media than ever before, social media presents a unique opportunity for optometrists. However, the difficulty with social media often isn’t starting, it’s maintaining.  It’s easy to post on your personal social media about what you did over the weekend or about your most recent trip. The challenge is […]

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How To Build An Instagram Strategy For Your Eye Care Practice

Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram.  Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]

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Why You Need a Personal Profile on LinkedIn to Help Your Eye Care Business

Linkedin on mobile and desktop

LinkedIn is the professional version of Facebook, and it’s not just applying for jobs anymore. We look at LinkedIn as one of the most prominent networking websites available. It’s time to make the most out of this platform for your eye care business. We see a lot of Optometrists who have not set up a […]

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Why Pinterest is an Untapped Goldmine

Think about the last time you did an image search on Google. Chances are that several of the results you found were Pinterest entries. Pinterest images on Google aren’t going anywhere anytime soon. In the meantime, there’s a huge opportunity for your business to gain exposure and improve its organic search rankings through Pinterest. Is […]

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Hit It Out of the Park With Your Valentine’s Day Marketing

Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]

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Why Polls and Quizzes Should Rule Your Social Media Strategy

Instagram has been around for 10 years now and has become very present in the working generation’s lives. It’s the most interactive form of social media, with a billion monthly users, which doesn’t seem to be slowing down anytime soon. Stories, the 24-hour secondary posting feature introduced in 2015 and used by 500 million people […]

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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
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