COVID-19 has completely changed our definition of “Business-as-usual,” and practice owners everywhere are trying to sort out how previous daily tasks should fit into the new normal. At first glance, social media might seem like a frivolous use of time for your practice. The truth is, now more than ever, connecting with your patient base […]
click: How to Transform Your Business through Digital Marketing
So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]
Does YouTube PreRoll Advertising Increase Brand Awareness?
Spoiler: we wouldn’t be writing this blog if it didn’t. How Should I Spend My Marketing Dollars? Clients ask us this every day, in almost every strategy session. It’s the elusive question that every optometrist has asked at some point. Unfortunately, it’s impossible to give an answer that works for every optometry practice. Every practice […]
How to Market Your Eye Care Business on a Limited Budget
Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]
Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business
30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in their own right. But today, with the advent of digital media and all the advertising opportunities that come with it, this decision is even more difficult. It’s tempting […]
Social Media’s New Reality: How Social Advertising Has Changed in 2019
Social media has changed a lot of things about our culture. It’s changed the way we communicate with each other, the way we share information about our lives, the way we maintain friendships, and even the way we market our businesses. Tools like Facebook, Instagram, Pinterest, and Twitter are all great ways to drive awareness […]
How to Run a Promotion With Digital Marketing
The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]
What’s the Difference Between a Facebook Post and a Facebook Ad?
Facebook may only be fourteen years old, but it has already completely changed how companies interact with their customers. Facebook accounts for a full 18% of online global advertising revenues, and 7% of all media advertising revenues. Customers expect companies to have a Facebook presence, keep their profiles up to date, and continue to woo […]
Why Does Social Media Matter in Business and How Can I Use It?
The invention of the printing press in the mid-19th century marked the beginning of advertising as we know it today. Suddenly the world was at your fingertips as newspapers and magazines, stuffed with new and exciting stories, proliferated. These easily printed and mass-produced mediums presented a new opportunity for businesses that wanted to reach potential […]