Kevin Wilhelm
Author Co-Founder
Kevin Wilhelm is a tenured marketing executive, having worked with hundreds of business owners on developing and executing strategic marketing plans. Co-Founder and President of 4ECPs, Kevin brings years of experience in entrepreneurship, branding, advertising, marketing and, business operations to his clients in eye care. Kevin is a consistent contributor to industry magazines and online publications while travelling across North America to speak on marketing and human resource topics for private organizations and accredited industry conferences. His experience in starting and managing high growth businesses has attributed to his overall mindset of strategic business development for the clients we work with.
More from Kevin Wilhelm
How to Re(Invest) in Digital Marketing in 2020
Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, […]
Creating An Eye Care Marketing Plan in 2020
As a business owner, taking time out of your day to create a marketing plan might seem unimportant compared to the endless tasks on your to-do list. Most eye care practitioners are so trapped in the day-to-day that they rarely take a step back to view their business on a holistic level. As a result, […]
click: How to Transform Your Business through Digital Marketing
So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]
Three Key Metrics Evaluating Your Eye Care Marketing
Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]
