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The Most Important Metrics in the Optometry Industry

If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]

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Why Polls and Quizzes Should Rule Your Social Media Strategy

Instagram has been around for 10 years now and has become very present in the working generation’s lives. It’s the most interactive form of social media, with a billion monthly users, which doesn’t seem to be slowing down anytime soon. Stories, the 24-hour secondary posting feature introduced in 2015 and used by 500 million people […]

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Who Are You up Against? How to Do Competitive Research the Right Way

When you’re trying to boost your practice, you must be familiar with your competition. You may be familiar with how your brand performs, but do you know how well your competition is doing? Do you even know who your top competitors are? Other optometry practices in your market set the standard for your business. Staying […]

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4 Ways to Get More Reviews For Your Optometry Practice

Patients want tangible evidence that they can trust your clinic. With the expanding information available on the internet, online reviews have become a critical factor for patients choosing an eye care provider.   In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers […]

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How to Create Engaging Instagram Stories for Your Optometry Business

While traditional Instagram marketing is still a rapidly developing landscape, there’s more to the app’s marketing capabilities than meets the eye, especially for individualized markets such as eye care.  In 2016, Instagram launched its Stories feature, allowing users to post full-screen photos and videos to their accounts, under the condition that they disappear after 24 […]

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5 Website Design Trends You Can Skip

Web design trends and features are continually changing. Often new features resonate well with patients, while others can actually downgrade your website’s functionality. It is important to update your website every two years, but you do have to be mindful of which features are worth investing in. Predicting trends and making sure your new design […]

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3 Eye Care Professionals Crushing it on Instagram

Instagram

Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]

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parkslopeeye.com
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Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
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Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
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Luminance Vision Optometry
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I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
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Oakland Vision Centre Optometry
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We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
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