Blog Hero

Category: Uncategorized

Top Mistakes Most Practices Make With Their Social Media Strategy

There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]

Read More…

Marketing4ECPs Completes Acquisition of Innexus

Marketing4ECPs Completes Acquisition of Innexus, a Leader in Website, Social, & Marketing Solutions for Eye Care Practices Calgary, A.B. – June 4, 2021 – Marketing4ECPs, a provider of vertically-focused digital marketing solutions, is pleased to announce its acquisition of Innexus. Since 2009, Innexus has specialized in eye care practice marketing – providing clients with a […]

Read More…

Why Brands Are Important in Eyewear Marketing

High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items.   Plus, people are incredibly loyal to the brands […]

Read More…

HIPAA/PIPEDA Regulations and Why You Need to Be Following Them

A Refresher on the HIPAA and PIPEDA No matter what country you operate out of, the regulations that govern personal information are a big deal. As healthcare providers, you are trusted and expected to store patient data securely, and the consequences are immense if you don’t.  The HIPAA (Standards for Privacy of Individually Identifiable Health […]

Read More…

The Most Important Metrics in the Optometry Industry

If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]

Read More…

Why Polls and Quizzes Should Rule Your Social Media Strategy

Instagram has been around for 10 years now and has become very present in the working generation’s lives. It’s the most interactive form of social media, with a billion monthly users, which doesn’t seem to be slowing down anytime soon. Stories, the 24-hour secondary posting feature introduced in 2015 and used by 500 million people […]

Read More…

Who Are You up Against? How to Do Competitive Research the Right Way

When you’re trying to boost your practice, you must be familiar with your competition. You may be familiar with how your brand performs, but do you know how well your competition is doing? Do you even know who your top competitors are? Other optometry practices in your market set the standard for your business. Staying […]

Read More…

4 Ways to Get More Reviews For Your Optometry Practice

Patients want tangible evidence that they can trust your clinic. With the expanding information available on the internet, online reviews have become a critical factor for patients choosing an eye care provider.   In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers […]

Read More…

How to Create Engaging Instagram Stories for Your Optometry Business

While traditional Instagram marketing is still a rapidly developing landscape, there’s more to the app’s marketing capabilities than meets the eye, especially for individualized markets such as eye care.  In 2016, Instagram launched its Stories feature, allowing users to post full-screen photos and videos to their accounts, under the condition that they disappear after 24 […]

Read More…

Our Website Designs

Essential/ Essential+

  • Modern Template Website
  • Marketing Audit
  • Marketing Membership
  • All of the above, plus up to 5 pages of custom content and graphics, SEO performance monitoring, and option to include medical content.

Enhanced

  • Custom Website
  • Custom Medical Content
  • SEO Performance Monitoring
  • Marketing Audit
  • Marketing Membership

Enterprise

  • If you have multiple locations or require multiple websites, our Enterprise option is built for you.

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Marketing Membership

Search Engine Optimization

Google Ads

Social Ads

Email Marketing

Social Media

Branding

Dry Eye Marketing

Medical Niche Marketing

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

Get In Touch

instagram facebook facebook2 pinterest twitter google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax