Calling all eye care professionals! Vision Expo East 2024 in New York is quickly approaching, and it’s time to get excited. The event is set to attract thousands of attendees from across the globe, eager to connect with industry leaders, gain access to the latest eyewear trends, and discover new technologies in the field. Vision Expo East 2024 is the perfect opportunity to further your professional development, expand your network, and discover new opportunities for growth. Keep reading for a comprehensive guide to the event so you can make the most of your time in New York.
What to Expect at Vision Expo East 2024
The event, which will take place from March 14-17, 2024, will feature an inspiring lineup of industry speakers, seminars, and interactive demonstrations. You’ll have the chance to connect with fellow eyecare professionals, vendors, and manufacturers and discover new products and services that can help you improve your day-to-day work. In addition to the wide range of educational sessions, Vision Expo East 2024 will also offer plenty of networking opportunities and exciting events, including the celebrated Vision Expo Opening Night Party.
How to Prepare for the Event
To ensure that you make the most of your time at Vision Expo East 2024, start planning ahead. Registering for the event ahead of time will save you time and money. You can also research the exhibitors, plan your schedule of seminars, and bookmark booths that you want to visit. Figure out what you want to accomplish during the event, whether that be networking, furthering your education, or discovering new products, and plan accordingly.
Marketing4ECPs Social Media Bootcamp
Our team is excited to be hosting our Social Media Bootcamp on March 14th at Vision Expo East. Our 6 sessions dive into a number of different aspects of the world of social media. Pick your favourites or join us all day for them all! Register for Vision Expo East and add our social media sessions to your agenda.
8:30AM – Michelle Alexander – Mastering Social Media: 10 Tips to Level Up Your Game
In this presentation, you’ll learn the top 10 tips to take your practice social media game to the next level. From creating engaging content to building a strong brand presence, we’ll cover everything you need to know to master social media and grow your online following and fill your calendar.
9:45AM – Lila Swiatylo – The TikTok & Instagram Revolution: Crafting Engaging Content for Maximum Impact
In this presentation, we’ll explore the power of TikTok and Instagram video content in reaching new patients and building your eye care practice. We’ll discuss tips and strategies for crafting engaging videos that educate your audience on eye health topics while showcasing your expertise and unique approach to patient care.
11:00AM – Wade Horb & Kate Virzi – Measuring Social Media ROI: How to Track the Success of Your Online Presence
In this presentation, eye care professionals will learn how to measure the return on investment (ROI) of their social media presence. Attendees will discover effective methods for tracking engagement and analyzing data to determine the success of their online marketing efforts.
1:00PM – Panel Facilitated by Kevin Wilhelm – Expert Perspectives on Succesful Social Media Campaigns
In this panel discussion, digital marketing strategists and social media experts converge to unravel the secrets behind achieving triumph in the digital realm. During this engaging session, our panelists will delve into a wide range of topics, sharing their experiences, strategies, and valuable insights on navigating the intricacies of digital marketing and social media.
2:15PM – Kevin Wilhelm – Pay to Play on Social Media: How to Advertise
Social media has become a crucial platform for businesses to reach their target audience. However, with algorithms constantly changing and organic reach declining, it has become increasingly difficult to gain visibility without paid promotion. In this presentation, we will explore the benefits of social media advertising and how to effectively use paid promotion options such as sponsored posts.
3:30PM – Trudi Charest – Unleashing the Power of LinkedIn: The Secret Social Channel
In this presentation, we’ll explore the unique advantages of using LinkedIn as a social channel, share best practices for creating engaging content and building a strong professional network, and provide real-world examples of how eye care practices have successfully leveraged LinkedIn to achieve their goals.
What to Wear
You’ll want to dress comfortably and professionally for Vision Expo East 2024. Consider the long days and significant walking involved, so wear comfortable shoes. In addition, you will be meeting new people and representing your brand, so dress well and be your best professional self.
One of the primary benefits of attending Vision Expo East 2024 is the exciting networking opportunities. With thousands of attendees from across the industry, you’ll have plenty of chances to connect, both informal and formal. Attend networking breakfasts or happy hours, or seek out other like-minded professionals during breaks and in between seminars. Make sure you pack plenty of business cards, and don’t be afraid to strike up a conversation with other attendees.
How to Make the Most of the Event
To ensure you make the most of Vision Expo East 2024, start by doing your homework. Research the exhibitors, read the agenda, and plan your days ahead of time. Come prepared with a list of questions to ask, and set objectives for yourself. Whether you’re learning new strategies for your business or discovering the latest trends in the industry, you want to keep an open mind, be present, and network effectively. At the end of the day, this event is an opportunity to further your education, learn about new products and services, and connect with like-minded individuals.
See You There!
Vision Expo East 2024 in New York is an event that shouldn’t be missed by any eyecare professionals looking to stay ahead in the industry. With so much to see and do, start planning ahead to ensure you make the most of your time. Dress comfortably and professionally, pack plenty of business cards, and prepare for a busy and exciting few days of education and networking. Come with an open mind a list of questions, and meet new people to take your industry knowledge to the next level. We can’t wait to see you there!