Eye care offers a wide range of medical niches for practitioners to focus on. In this blog, we will explore five medical niches in eye care and how you can use them to target different patient groups successfully. Dry Eye Dry eye is one of the most common eye conditions, and many practices are now […]
6 Ways To Market Dry Eye
Treating Dry Eye Disease (DED) has become big business in the eye care industry. It seems that for every 10 Optometry practices I speak with, 7 are investing in treating Dry Eye. From going to conferences, to learning the latest in diagnostic options, to buying amazing new technology that can actually treat the root of […]
5 Pro Tips For Marketing Dry Eye
The number of people suffering from dry eye disease (DED) is increasing, providing an important opportunity to serve a growing patient base. Some studies have estimated that nearly half of all adults experience dry eye symptoms. The market for dry eye treatment is estimated to reach USD 7.73 billion by 2026! We’re guessing your practice […]