Trudi Charest
Co-Founder
Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of Canada’s most progressive Optometry buying groups. As VP of Training & Marketing, she helped build training and marketing programs to help members grow their practices. Finally, Trudi exercised her entrepreneurial spirit and launched Canada’s first online job board for eye care professionals, Jobs4ecps. The success of that venture (and meeting Kevin) led her to expand their services to include a marketing agency, an online training site, event planning & organization and a payment processing division. Trudi speaks all over North America and writes for several industry publications.
More from Trudi Charest
Tips for Creating Unique & Engaging Holiday Promotions
Navigating a Different Playing Field 2020 has been a tumultuous year for pretty much everyone on the planet, with businesses struggling to survive, children switching to online learning, and families opting to visit each other via video calls rather than in person. With the weather rapidly changing and winter on the horizon, it’s essential to […]
The Most Important Metrics in the Optometry Industry
If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]
Why Polls and Quizzes Should Rule Your Social Media Strategy
Instagram has been around for 10 years now and has become very present in the working generation’s lives. It’s the most interactive form of social media, with a billion monthly users, which doesn’t seem to be slowing down anytime soon. Stories, the 24-hour secondary posting feature introduced in 2015 and used by 500 million people […]
Who Are You up Against? How to Do Competitive Research the Right Way
When you’re trying to boost your practice, you must be familiar with your competition. You may be familiar with how your brand performs, but do you know how well your competition is doing? Do you even know who your top competitors are? Other optometry practices in your market set the standard for your business. Staying […]
A Faster Loading Website Means Higher Conversions: 3 Tips to Up Your Speed
As you well know, numerous factors can make or break a potential patient’s experience on your website. Stylistic aspects and visual appeal may come to mind, but users are accustomed to sites that load extremely fast in today’s day and age. When a site is slow, users get impatient and every second that the onscreen […]
Tips From a Designer: Website Photos That Should Make the Cut
Why is it so important that the photos you showcase on your website are an accurate representation of your practice? A picture is worth a thousand words! You can include nearly endless information on your clinic, its procedures, or the environment you’ve worked hard to create, but people want tangible evidence of what the experience […]
Why Your Website Needs a Virtual Frame Gallery
2020 was full of new challenges for eye care providers. The COVID-19 pandemic created massive changes in the way that practices and optical stores could do business. It was more than just wearing masks and sanitizing continually. It was required to take an all-encompassing approach to how you can make a visit to your practice […]
