Trudi Charest
Co-Founder
Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of Canada’s most progressive Optometry buying groups. As VP of Training & Marketing, she helped build training and marketing programs to help members grow their practices. Finally, Trudi exercised her entrepreneurial spirit and launched Canada’s first online job board for eye care professionals, Jobs4ecps. The success of that venture (and meeting Kevin) led her to expand their services to include a marketing agency, an online training site, event planning & organization and a payment processing division. Trudi speaks all over North America and writes for several industry publications.
More from Trudi Charest
Keep Your Customers Updated with Your Practice’s COVID-19 Policies
The COVID-19 pandemic has impacted the world in more upending ways than anyone could’ve imagined. Over halfway through the year, we’ve seen case numbers rise and fall alongside stock prices, amidst widespread uncertainty on the long-term effects on both the economy and the very way we conduct business. This means facing the complicated reality of […]
Quick Tips to Step Up Your Website’s Performance
The first impression your patients get of your practice rests in the hands of the homepage of your website. Wouldn’t it be in your best interest to optimize this chance to make your first impression last? Lucky for you, there are many components involved that you can take advantage of to do so. The key […]
How Eye Care Professionals Can Succeed in a Rapidly Evolving Market
Just halfway through 2020 and what a year it has been so far. The world as we know it is changing, and as a result, your eye care business will need to rapidly adapt to keep up. Over the last few months, you have had to temporarily close your doors in order to keep yourself, […]
Why Selling Online Is The New Future For Eye Care
As businesses are reopening, consumers are still very cautious about shopping inside of stores. In order to not only serve your patients where they are (on the internet) but also to ensure your financial success, you must start moving towards being able to show and sell your products online. We know that this can seem […]
Marketing as You Relaunch Your Eye Care Business During Covid-19
Business is going to be different, period. It is not going to go back to normal at least for a while. So, what does the new normal look like for an eye care business? It will likely be staggered appointments, protective masks, sterilization protocols, and social distancing inside the office. Everything will be different…everything you […]
How to Market Your Eye Care Business on a Limited Budget
Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]
How to Run a Promotion With Digital Marketing
The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]
