Trudi Charest
Co-Founder
Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of Canada’s most progressive Optometry buying groups. As VP of Training & Marketing, she helped build training and marketing programs to help members grow their practices. Finally, Trudi exercised her entrepreneurial spirit and launched Canada’s first online job board for eye care professionals, Jobs4ecps. The success of that venture (and meeting Kevin) led her to expand their services to include a marketing agency, an online training site, event planning & organization and a payment processing division. Trudi speaks all over North America and writes for several industry publications.
More from Trudi Charest
6 Ways To Market Dry Eye
Treating Dry Eye Disease (DED) has become big business in the eye care industry. It seems that for every 10 Optometry practices I speak with, 7 are investing in treating Dry Eye. From going to conferences, to learning the latest in diagnostic options, to buying amazing new technology that can actually treat the root of […]
What Truly Goes Into Building An Eye Care Website?
I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]
Why You Need a Personal Profile on LinkedIn to Help Your Eye Care Business
LinkedIn is the professional version of Facebook, and it’s not just applying for jobs anymore. We look at LinkedIn as one of the most prominent networking websites available. It’s time to make the most out of this platform for your eye care business. We see a lot of Optometrists who have not set up a […]
10 Tips For Marketing Your Contact Lens Business
Did you know that according to the 2019 Vision Council Market Survey, that only 14.3 % of Canadians wear any form of contact lenses? With all the new technology, materials and modalities it is estimated that over 50% of refractive errors could be corrected with contact lenses. So, if 50% or more of your patients […]
The Money’s in the List!
Email Marketing is highly underutilized as a marketing strategy in Optometry practices. Maybe because Optometrists haven’t wanted to “bother” their patients with emails, but that philosophy needs to change as it is just way too valuable not to take advantage of it. Email marketing can be a powerful tool when used properly. Today’s patient is different […]
5 Pro Tips For Marketing Dry Eye
Besides providing highly profitable patients, the number of people suffering from Dry Eye Disease (DED) is continually increasing. Some studies have estimated that nearly half of all adults living in North America experience Dry Eye symptoms. Plus, the market for Dry Eye treatment is estimated to reach USD 7.73 Billion by 2026! We’re guessing your […]
HIPAA/PIPEDA Regulations and Why You Need to Be Following Them
A Refresher on the HIPAA and PIPEDA No matter what country you operate out of, the regulations that govern personal information are a big deal. As healthcare providers, you are trusted and expected to store patient data securely, and the consequences are immense if you don’t. The HIPAA (Standards for Privacy of Individually Identifiable Health […]
