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More from Trudi Charest

The Money’s in the List!

Email Marketing is highly underutilized as a marketing strategy in Optometry practices. Maybe because Optometrists haven’t wanted to “bother” their patients with emails, but that philosophy needs to change as it is just way too valuable not to take advantage of it. Email marketing can be a powerful tool when used properly.  Today’s patient is different […]

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5 Pro Tips For Marketing Dry Eye

Besides providing highly profitable patients, the number of people suffering from Dry Eye Disease (DED) is continually increasing. Some studies have estimated that nearly half of all adults living in North America experience Dry Eye symptoms. Plus, the market for Dry Eye treatment is estimated to reach USD 7.73 Billion by 2026!  We’re guessing your […]

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HIPAA/PIPEDA Regulations and Why You Need to Be Following Them

A Refresher on the HIPAA and PIPEDA No matter what country you operate out of, the regulations that govern personal information are a big deal. As healthcare providers, you are trusted and expected to store patient data securely, and the consequences are immense if you don’t.  The HIPAA (Standards for Privacy of Individually Identifiable Health […]

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Website Trends to Watch for in 2021

Keeping Up Your website is your first impression for patients; it says a lot about your practice. When people want to buy glasses, they want a stylish pair, so if the company’s aesthetic is modern, they will be much more inclined to bring their business to you. Creating a good first impression is also important […]

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Tips for Creating Unique & Engaging Holiday Promotions

Navigating a Different Playing Field 2020 has been a tumultuous year for pretty much everyone on the planet, with businesses struggling to survive, children switching to online learning, and families opting to visit each other via video calls rather than in person. With the weather rapidly changing and winter on the horizon, it’s essential to […]

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The Most Important Metrics in the Optometry Industry

If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]

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Why Polls and Quizzes Should Rule Your Social Media Strategy

Instagram has been around for 10 years now and has become very present in the working generation’s lives. It’s the most interactive form of social media, with a billion monthly users, which doesn’t seem to be slowing down anytime soon. Stories, the 24-hour secondary posting feature introduced in 2015 and used by 500 million people […]

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