Trudi Charest
Co-Founder
Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of Canada’s most progressive Optometry buying groups. As VP of Training & Marketing, she helped build training and marketing programs to help members grow their practices. Finally, Trudi exercised her entrepreneurial spirit and launched Canada’s first online job board for eye care professionals, Jobs4ecps. The success of that venture (and meeting Kevin) led her to expand their services to include a marketing agency, an online training site, event planning & organization and a payment processing division. Trudi speaks all over North America and writes for several industry publications.
More from Trudi Charest
How to Market Your Eye Care Business on a Limited Budget
Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]
How to Run a Promotion With Digital Marketing
The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]
Determining Your Marketing Budget for Your Practice
Since 4ECPs works with optometry and eye care practices across North America clients frequently ask us how much money they should be dedicating to their practice’s marketing efforts, and we have found that the answer is consistently inconsistent. Each practice is unique, with different goals and needs. The purpose of this blog is to help […]
