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More from Tracy Reynolds

Hit It Out of the Park With Your Valentine’s Day Marketing

Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]

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Why Brands Are Important in Eyewear Marketing

High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items.   Plus, people are incredibly loyal to the brands […]

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The Latest on Google Responsive Display Ads

What Are Google Responsive Display Ads? Responsive display ads are defined as “an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network.” The ads are designed to reduce the amount of work it takes to create and post ads on the display network, a group […]

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4 Ways to Get More Reviews For Your Optometry Practice

Patients want tangible evidence that they can trust your clinic. With the expanding information available on the internet, online reviews have become a critical factor for patients choosing an eye care provider.   In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers […]

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How to Create Engaging Instagram Stories for Your Optometry Business

While traditional Instagram marketing is still a rapidly developing landscape, there’s more to the app’s marketing capabilities than meets the eye, especially for individualized markets such as eye care.  In 2016, Instagram launched its Stories feature, allowing users to post full-screen photos and videos to their accounts, under the condition that they disappear after 24 […]

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Google Voice Search & How It Can Help Your Eye Care Practice

Big names have made a remarkable impact with their virtual helpers like Apple’s Siri and Amazon’s Alexa. Newly added to the roster, Google has woven its virtual helper into the web index known as Google Voice Search. It lets users search Google by speaking on a mobile phone or computer.  Google Voice Search is a […]

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3 Eye Care Professionals Crushing it on Instagram

Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]

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