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More from Tracy Reynolds

4 Ways to Get More Reviews For Your Optometry Practice

Patients want tangible evidence that they can trust your clinic. With the expanding information available on the internet, online reviews have become a critical factor for patients choosing an eye care provider.   In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers […]

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How to Create Engaging Instagram Stories for Your Optometry Business

While traditional Instagram marketing is still a rapidly developing landscape, there’s more to the app’s marketing capabilities than meets the eye, especially for individualized markets such as eye care.  In 2016, Instagram launched its Stories feature, allowing users to post full-screen photos and videos to their accounts, under the condition that they disappear after 24 […]

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Google Voice Search & How It Can Help Your Eye Care Practice

Big names have made a remarkable impact with their virtual helpers like Apple’s Siri and Amazon’s Alexa. Newly added to the roster, Google has woven its virtual helper into the web index known as Google Voice Search. It lets users search Google by speaking on a mobile phone or computer.  Google Voice Search is a […]

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3 Eye Care Professionals Crushing it on Instagram

Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]

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The Eye Care Professional’s Guide to TikTok

Social media has another big name entering the marketing game, TikTok. Brands are beginning to harness the marketing power of this app and are reaping the benefits of being an early adopter of this platform. The sheer reach of the app is mind-boggling, with over 2 billion total downloads and U.S. revenue alone expected to […]

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Mobile-Optimized-Why Just Being Mobile Responsive is Not Enough

When was the last time you needed information quickly and used your mobile device? Probably 5 minutes ago, you might even be doing that right now! The percentage of people using their phones to surf the web has been steadily increasing for years. In 2019, 53 % of website traffic worldwide came from mobile devices.  […]

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The Ultimate Instagram Guide for Eye Care

Instagram is quickly becoming the most-used social media platform, with the number of active users skyrocketing to over 800 million. With so many people actively using Instagram, there is more opportunity than ever to reach new patients! Plus, with Instagram being such a visual platform it helps you share a personal connection with your current […]

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