So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand marketing, but it will give you the tools to write your very own marketing plan.
Why I Decided to Write click
Yes, it’s a little ironic that I decided to write an actual paper book about digital marketing. My goal was to create a comprehensive resource for those looking to expand their digital marketing knowledge and I thought a book was the best way to do that.
click is not a textbook and it’s not a topical book full of statistics. It’s a roadmap that will help you grow your business through digital marketing. The techniques in the book aren’t trendy or flashy and they’ll be as relevant in 5 years as they are today.
What click Is Really About
click is a tool that helps you grow your business through the digital landscape. Whether you’re an optometrist who just started your own practice or an established OD launching a new product, click can help you elevate your business.
Reading the book is like having a digital marketer by your side. It’s my aim to help you understand how digital marketing works, how to measure your success, and how to create a marketing plan customized for your business.
When you’re done reading click, you’ll have the skills to grow quickly, efficiently, and profitably. I help you take the guesswork out of marketing, so you can go straight to a cohesive strategy and exponential growth without wasted marketing dollars.
Who I Wrote click For
I didn’t write this book for the big brands that have endless budgets for marketing campaigns. I wrote this for you, the small to medium business owner and entrepreneur. I want to change your opinions about marketing and your business outcomes. Because once you start reaching the right people, you might find that your business can be bigger than you ever imagined.
I’m passionate about helping business owners and optometrists take control of their marketing and ultimately their business growth. click will help you stay ahead of the curve and reach patients more effectively.
click is a resource that is easy to understand for non-marketers, but goes into enough depth for marketing professionals and students to benefit as well. If you already have some marketing knowledge, this book will help you expand that knowledge. If you’re just starting out in the marketing world, it will help you get started on the right path.
3 Key Takeaways from the Book
Hopefully I’ve sold you on the idea of expanding your business already, but just in case I haven’t here are the 3 main learnings from the book:
- I’ll help you ask the right questions to your marketing team or agency
- I’ll help you build an effective marketing plan
- I’ll give you the wisdom to know when to reinvest or walk away
Overall, I’ll give you the understanding to face your marketing decisions with confidence. And with that confidence comes the power to grow your practice and your business. If that sounds like something you and your business needs, my bestselling book click is available on Amazon.