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Our Team

Kevin Wilhelm

Kevin Wilhelm is a tenured marketing executive, having worked with hundreds of business owners on developing and executing strategic marketing plans. Co-Founder and President of 4ECPs, Kevin brings years of experience in entrepreneurship, branding, advertising, marketing and, business operations ...
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Dr. Scot Morris

International speaker, educator, author, and management consultant Dr. Scot Morris is well known for his experience in ocular surface disease, technology, and practice management. He is recognized for both his expertise and his enthusiasm for helping professionals optimize their practices. Dr. Mo...
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Trudi Charest

Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of...
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Our Team

Marketing Directors

You know what you want out of your marketing, and our marketing directors know how to get you there. These strategic geniuses know the marketing world inside out, and will use their expertise to create the perfect marketing plan for your business based on your goals, budget, target demographic, and more. The marketing director’s job is to understand how potential patients will respond to all types of media, and they’re darn good at it.

Website Fulfillment Team

A website has a lot of moving pieces. Your website fulfillment team works with each of our production teams, making sure that each piece comes together exactly as it should. These organizational wizards are great with details, and will be your main point of contact during the website-building process. They’ll work with you to highlight all of your practice’s needs and make sure your new website meets those needs and surpasses your expectations.

Marketing Scientists

How do we know our methods work? Because we’ve got the scientific data to back it up! Our marketing scientists are Google certified and highly educated. In addition to building and managing all paid search campaigns, they also collect and analyze the numbers to calculate your ROI. These beloved brainiacs keep tabs on all sorts of metrics to give us an accurate representation of what parts of your campaign are most effective, and how we can make it even more effective.

Copywriters & SEO

Good content doesn’t just make your website easy to understand; it makes your website easy to find. Our writers can break eye health issues down into terms that web users will understand and care about. These word nerds work hard to write your website in a voice and tone that reflects who you are as a practice. Our SEO department scans your website and recommends changes to make sure it offers the best possible user experience and checks all the necessary boxes for high search rankings.

Graphic Designers

You don’t have to go to art school to know a professionally designed website when you see it. Our graphic designers have an incredible gift for communicating your practice’s values and identity through the use of fonts, colours, space, graphics, and more. By balancing our best practices for user experience, and your own current branding and personal taste, these artists can come up with the perfect design to catch the eye of potential patients.

Web Developers

Our web developers are modern-day wizards. They take a two-dimensional design and use it as a blueprint to build a fully functional website. This is when all of the elements we’ve made so far come together to create one cohesive product. Our developers pour all of their time and attention into making sure everything on your site looks good and functions properly. If anything on your site ever breaks, developers will come to your rescue in no time.

Leadership & Growth

Every ship needs a crew, and we’re sailing with some of the best. The leadership at 4ECPs works hard to foster a customer-oriented, solution-focused atmosphere. We’re a group of people who love what they do lead by people who value innovation and exceptional service. The 4ECPs “higher-ups” are always down in the trenches with the rest of us; working to revolutionize the way 4ECPs does business.

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