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Our Team

Kevin Wilhelm

Kevin Wilhelm is a tenured marketing executive, having worked with hundreds of business owners on developing and executing strategic marketing plans. Co-Founder and President of 4ECPs, Kevin brings years of experience in entrepreneurship, branding, advertising, marketing and, business operations ...
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Trudi Charest

Trudi has spent her career trying to help eye care business owners run a better business. From her early days working in retail optical as an Optician & Corporate Trainer to an award-winning sales rep for Bausch and Lomb, Trudi carried her passion for the industry through to Eye Recommend; one of...
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Our Team

Marketing Directors

You know what you want out of your marketing, and our marketing directors know how to get you there. These strategic geniuses know the marketing world inside out, and will use their expertise to create the perfect marketing plan for your business based on your goals, budget, target demographic, and more. The marketing director’s job is to understand how potential patients will respond to all types of media, and they’re darn good at it.

Website Fulfillment Team

A website has a lot of moving pieces. Your website fulfillment team works with each of our production teams, making sure that each piece comes together exactly as it should. These organizational wizards are great with details, and will be your main point of contact during the website-building process. They’ll work with you to highlight all of your practice’s needs and make sure your new website meets those needs and surpasses your expectations.

Marketing Scientists

How do we know our methods work? Because we’ve got the scientific data to back it up! Our marketing scientists are Google certified and highly educated. In addition to building and managing all paid search campaigns, they also collect and analyze the numbers to calculate your ROI. These beloved brainiacs keep tabs on all sorts of metrics to give us an accurate representation of what parts of your campaign are most effective, and how we can make it even more effective.

Copywriters & SEO

Good content doesn’t just make your website easy to understand; it makes your website easy to find. Our writers can break eye health issues down into terms that web users will understand and care about. These word nerds work hard to write your website in a voice and tone that reflects who you are as a practice. Our SEO department scans your website and recommends changes to make sure it offers the best possible user experience and checks all the necessary boxes for high search rankings.

Graphic Designers

You don’t have to go to art school to know a professionally designed website when you see it. Our graphic designers have an incredible gift for communicating your practice’s values and identity through the use of fonts, colours, space, graphics, and more. By balancing our best practices for user experience, and your own current branding and personal taste, these artists can come up with the perfect design to catch the eye of potential patients.

Web Developers

Our web developers are modern-day wizards. They take a two-dimensional design and use it as a blueprint to build a fully functional website. This is when all of the elements we’ve made so far come together to create one cohesive product. Our developers pour all of their time and attention into making sure everything on your site looks good and functions properly. If anything on your site ever breaks, developers will come to your rescue in no time.

Leadership & Growth

Every ship needs a crew, and we’re sailing with some of the best. The leadership at 4ECPs works hard to foster a customer-oriented, solution-focused atmosphere. We’re a group of people who love what they do lead by people who value innovation and exceptional service. The 4ECPs “higher-ups” are always down in the trenches with the rest of us; working to revolutionize the way 4ECPs does business.

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What Clients Are Saying

Dr. Blythe McPherson photograph
I can't say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
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Dr. Justin Bazan photograph
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
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Dr. Mei Fleming photograph
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
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Dr. Tanya Gill photograph
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
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Dr. Jeff Goodhew & Dr. Tina Goodhew photograph
We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
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