Kaia Carter
Content Writer
Kaia is our in-house content writer and resident word-nerd. Having started her career in radio broadcasting, Kaia has a special gift for captivating readers and finding an offbeat angle to catch any casual web-user’s attention. As an activist and avid learner, she invests a lot of her time looking for ways to make webcopy more effective and accessible to readers of all abilities and backgrounds.
When she’s not in the office, Kaia moonlights as a party princess and a professional wrestler. Yes, we’re totally serious. Kaia is a born performer and never fails to take our annual corporate karaoke tournament far too seriously.
More from Kaia Carter
The Optometrist’s Social Media Playbook for COVID-19
COVID-19 has completely changed our definition of “Business-as-usual,” and practice owners everywhere are trying to sort out how previous daily tasks should fit into the new normal. At first glance, social media might seem like a frivolous use of time for your practice. The truth is, now more than ever, connecting with your patient base […]
Understanding the Privacy Act and How to Build Your Database
Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]
Writing in the Digital Age – Rules for Correct, Modern, and Effective Writing
Everyone with a basic understanding of the written word can write. Lots of people can write well. But not everyone can write effectively. Plenty of business owners choose to write their own content for their website, blogs, and maybe even marketing collateral like brochures. Writing your own content can be a great idea; after all, […]
