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More from Kaia Carter

The Optometrist’s Social Media Playbook for COVID-19

COVID-19 has completely changed our definition of “Business-as-usual,” and practice owners everywhere are trying to sort out how previous daily tasks should fit into the new normal.  At first glance, social media might seem like a frivolous use of time for your practice. The truth is, now more than ever, connecting with your patient base […]

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Understanding the Privacy Act and How to Build Your Database

Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]

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Writing in the Digital Age – Rules for Correct, Modern, and Effective Writing

Everyone with a basic understanding of the written word can write. Lots of people can write well. But not everyone can write effectively. Plenty of business owners choose to write their own content for their website, blogs, and maybe even marketing collateral like brochures. Writing your own content can be a great idea; after all, […]

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