In today’s constantly evolving digital world, marketing trends change rapidly. Keeping up with these changes is crucial for the success of businesses in the eye care industry. As we move towards 2024, it’s important to evaluate the emerging trends and incorporate them into your marketing strategy. Here are the top 5 marketing trends you should […]
Using Facebook ads for your optometry business has the ability to make your practice stand out from other competing practices due to their being less competition, it’s simple to get started, you can target a specific audience, and your can track your results. […]
Marketing4ECPs has 10 tips for marketing and growing your contact lens sales, including:
Building a contact lenses page on your website
Embrace e-commerce
Utilize social media
Launch social ads
Discuss dry eye and contact lenses
Talk to your patients during an eye exam
Talk about new technologies in a newsletter
Send e-mail blasts
Put on an information event
Use the right keywords […]
As an eye care professional, you must know that Search Engine Optimization (SEO) is important for attracting new patients to your practice and an integral part of your overall digital marketing strategy. But you may not know an effective way to start improving your SEO is by adding keywords to your Google Business Profile (previously […]
In this article, we will discuss ways Google Ads can help advance your business and attract more patients, including:
Targeting specific audiences and demographics
Cost-effective strategy
Measurable data and results
Wider reach and visibility
Customized messaging
Google Ads are a great way to increase lead generation, brand awareness, and attract new patients searching for your services. […]
Starting an optometry practice can be both exciting and overwhelming. There are many aspects to consider when starting a business, such as legal requirements, financing, and location. As an optometrist, you also need to focus on providing quality care, developing relationships with patients, managing staff, and growing your practice. In this blog post, we’ll share […]
With social media becoming an increasingly significant part of our lives, it is imperative for businesses to present themselves effectively on these platforms. Social media is an excellent way for eye care practices to reach out to potential clients, build brand awareness, and create meaningful connections with their existing patients. However, creating a robust social […]
In the world of optometry and ophthalmology, staying at the forefront of patient care and treatment options is paramount. Dry Eye Disease (DED) is a common yet frustrating condition that affects a significant portion of the population. The good news is that there’s a groundbreaking solution – OptiLIGHT, the first and only FDA-approved light-based therapy […]
As an eye care professional, effective communication with your patients is of paramount importance. Emails are a common way of reaching out to your patients, whether it’s for appointment reminders, post-visit follow-ups, or sharing essential eye care information. To ensure your emails are not only informative but also engaging and considerate, here are 10 steps […]
In today’s fast-paced digital world, social media platforms like TikTok have become a powerful tool for connecting with audiences and sharing valuable information. Eye care professionals can use TikTok not only to entertain but also to educate their patients and engage with a wider audience. If you’re looking for some inspiration, here are 5 fantastic […]
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom sites are completely custom sites, and are available only by request.
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
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We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Marketing4ECPs
