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Learn More About Digital Marketing for the Eye Care Industry

What Truly Goes Into Building An Eye Care Website?

I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]

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Marketing4ECPs Announces Official Partnership with Otto Optics

Marketing4ECPs Announces Official Partnership with Otto Optics, an Innovative Contact Lens Reorder Management Platform Calgary, A.B. – June 4, 2021 – Marketing4ECPs, a provider of eyecare-focused digital marketing solutions, is pleased to announce its partnership with Otto Optics, an innovative contact lens sales generation and process automation platform. “We are excited to announce this partnership […]

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How To Build An Instagram Strategy For Your Eye Care Practice

Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram.  Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]

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Top Keywords You Need to Use in Eye Care

Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO.  Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]

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Posted in SEO

The Money’s in the List!

Email Marketing is highly underutilized as a marketing strategy in Optometry practices. Maybe because Optometrists haven’t wanted to “bother” their patients with emails, but that philosophy needs to change as it is just way too valuable not to take advantage of it. Email marketing can be a powerful tool when used properly.  Today’s patient is different […]

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Our Website Designs

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  • Modern Template Website
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  • All of the above, plus up to 5 pages of custom content and graphics, SEO performance monitoring, and option to include medical content.

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  • If you have multiple locations or require multiple websites, our Enterprise option is built for you.

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