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Freshen Up Your Eye Care Practice this Spring with These Marketing Campaigns

"Freshen up your eye care practice this spring" with an image of a laptop on the laptop is a girl holding pink tulips

Spring is a time for renewal and rejuvenation, making it the perfect opportunity to freshen up your eye care practice with creative marketing campaigns. With the right messaging and strategy, you can attract new patients, engage existing ones, and boost your bottom line. Here are 5 marketing campaign ideas to help you get started: Spring […]

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Otto Optics Partners with Eye Drop Shop

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Contact Lens Technology Company, Otto Optics, Announces Partnership with Eye Drop Shop, Leading Online Distributor of Eye Care Products (Toronto, Ontario, April 4, 2023) Otto Optics, a leading technology company in the contact lens space, is pleased to announce a partnership with Eye Drop Shop, the top online retailer and distributor of dry eye and […]

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Why Website Accessibility is Important for Your Practice

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Did you know that 20 million people in the United States have some form of disabling vision impairment? Website accessibility is vital for all businesses, but especially for those in the eye care industry. By ensuring your website is accessible, you’re not only providing a better user experience for all visitors but also opening up […]

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How to Use YouTube Advertising for Your Practice

Someone is holding a phone with the YouTube logo displayed. Behind the phone is a laptop which is showing the home page of YouTube with video thumbnails.

In today’s digital age, social media platforms have become an integral part of any successful marketing strategy. Among the many options available, YouTube stands out as a powerful tool that eye care practices can use to promote their services and attract new customers. With over 2 billion monthly active users, YouTube is the second-largest search […]

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Top 5 Medical Niches to Focus on in 2023

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Eye care offers a wide range of medical niches for practitioners to focus on. In this blog, we will explore five medical niches in eye care and how you can use them to target different patient groups successfully.  Dry Eye Dry eye is one of the most common eye conditions, and many practices are now […]

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Eye Care Instagram Accounts You Need to Follow

For optometrists, staying up to date with the latest eye care trends and techniques is key. One of the best ways to do this? Follow inspiring eye care Instagram accounts! From learning about new technologies to connecting with industry peers, these accounts can provide helpful and interesting information that’s right at your fingertips. Here’s our […]

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Why You Shouldn’t Cut Your Marketing Budget During Economic Turndown

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It’s easy to look at your budget and wonder if your marketing budget is something you need when people aren’t spending the way they used to. When economic times are tough, the first thing to keep in mind is that it won’t last forever. The business world is a cycle, and you want to make […]

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5 Ways to Make Your Optometrist Website Better

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Your optometrist website is the first place many people will go to learn about your services. It’s important to ensure that your website is up-to-date and provides visitors with all the information they need. Here are some tips for making your optometrist website better: 1. Add more information about the services you offer. This could […]

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Why You Need a Social Media Manager for Your Practice

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The benefits of social media for businesses are well-known at this point. Social media can help you connect with new patients, build relationships with current patients, and promote your products or services. But if you’re not using social media correctly, you’re not getting the most out of it. That’s where a social media manager comes […]

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Our Website Products

Essential

Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.

Essential+

Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.

Premium

Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design. 

Custom

Custom sites are completely custom sites, and are available only by request.

Enterprise

If you have multiple locations or require multiple websites, our Enterprise option is built for you.

Discover Our Website Solutions

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

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Dry Eye Marketing

Medical Niche Marketing

Partnered With Industry Leaders in Eye Care

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Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

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