All successful businesses have something in common: they offer customers a truly unique experience through a service or product. As an eye care practice, this can be difficult. Even though all practices are made up of a special team that patients won’t find anywhere else, it can be hard to get patients in the door […]
The 5 Things Every Optometry Practice Needs To Do For Marketing
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]
Why Your Practice Doesn’t Show Up on the First Page of Google
It seems simple: you open your practice and make a website. Then, that website ranks on Google, patients book appointments, and everyone lives happily ever after. However, it doesn’t always happen like that. Many factors influence how your website ranks on Google, both your own website and your competitors’ websites. Since we can’t control what’s […]
5 Amazing Optometry Website Designs
There are many important factors to keep in mind when creating a custom website. Elements such as conversion rate, speed, and mobile optimization (just to name a few) have the power to make or break your optometry website. One factor often overlooked, but equally as important as the function of your website is the design. […]
How Did We Grow An Optometry Practice By 20% In A Global Pandemic?
At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies? And how do we help grow your eyecare practice? We had the opportunity […]
How to Deal With Negative or Fake Reviews
Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]
6 Social Media Tips for Optometrists
With people spending more time on social media than ever before, social media presents a unique opportunity for optometrists. However, the difficulty with social media often isn’t starting, it’s maintaining. It’s easy to post on your personal social media about what you did over the weekend or about your most recent trip. The challenge is […]
Marketing4ECPs Completes Acquisition of Innexus
Marketing4ECPs Completes Acquisition of Innexus, a Leader in Website, Social, & Marketing Solutions for Eye Care Practices Calgary, A.B. – June 4, 2021 – Marketing4ECPs, a provider of vertically-focused digital marketing solutions, is pleased to announce its acquisition of Innexus. Since 2009, Innexus has specialized in eye care practice marketing – providing clients with a […]
What Truly Goes Into Building An Eye Care Website?
I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]
Marketing4ECPs Announces Official Partnership with Otto Optics
Marketing4ECPs Announces Official Partnership with Otto Optics, an Innovative Contact Lens Reorder Management Platform Calgary, A.B. – June 4, 2021 – Marketing4ECPs, a provider of eyecare-focused digital marketing solutions, is pleased to announce its partnership with Otto Optics, an innovative contact lens sales generation and process automation platform. “We are excited to announce this partnership […]