As an eye care professional, you must know that Search Engine Optimization (SEO) is important for attracting new patients to your practice and an integral part of your overall digital marketing strategy.
But you may not know an effective way to start improving your SEO is by adding keywords to your Google Business Profile (previously known as “Google My Business”).
By logging into your Google Business Profile, you can fill out profile effectively by choosing a relevant business category, adding keywords to the business description, listing your products and services, and utilizing the Google Business Profile updates regularly.
Why Keywords Are Important for SEO
For eye care professionals, SEO is crucial for boosting visibility online. Keywords are an integral part of any SEO strategy and play a major role in helping search engines understand what a website or business is about.
Adding relevant keywords to your Google Business Profile can provide benefits such as showing up more prominently in local searches and boosting organic clicks. Keywords also allow you to target more specific audiences who would be most interested in the services you offer.
In addition, they can enable you to reach potential patients by responding to their particular needs and queries. If used correctly, keywords are a powerful tool for improving your online presence and can help you reach new patients effectively.
How to Research the Right Keywords for Your Practice
Doing adequate research to identify the keywords best suited for your practice is important for your overall SEO strategy. Thankfully, there are some useful tools to help you make the right decision.
You can strategically target multiple keyword possibilities while prioritizing those with higher search rankings and user relevance. This can help ensure that your practice appears at the top of search engine results pages (SERPs), with patients easily finding what they’re looking for.
You can use tools like Google Keyword Planner or hire an SEO expert to conduct keyword research for you to ensure that your campaigns target the right keywords for maximum reach and visibility.
How to Add Keywords to Your Google Business Profile
By adding relevant, specific words and phrases that best describe your services and offerings, success with SEO will come much easier. This simple task can have a significant impact on how potential patients find you online, as well as how they find the information they were searching for when they came across your practice.
You can add keywords to your Google Business profile is several areas, including:
- Choosing the most relevant business category
- The business description
- Adding products and services you offer
- Google Business Profile updates
- Adding keywords about your business attributes
An example of valuable keyword to start with is “eye doctor in [your location].” An easy first step is logging into your Google Business Profile account and filling out as much information about your business under “edit profile” as you can. This is a great first step into improving your local rankings.
The Benefits of Adding Keywords to Your Google Business Profile
Using effective keywords on your Google Business Profile can hugely impact how prominently and predictably you are visible in both local and organic search results.
By strategically adding keywords to your Google Business Profile that accurately summarize the services and treatments you offer and accurately reflect that content, you can expect an increase in online visibility and improved rankings on the results pages.
This not only ensures potential patients are more likely to find and trust your practice, but also encourages a higher level of engagement with those already familiar with your services. With the right approach, carefully considered keyword selection can take some effort but ultimately result in increased exposure and tangible benefits for your eye care practice.
How Often Should You Update Your Keywords
When it comes to updating keywords in your Google Business Profile, there is no hard and fast rule on frequency. However, regular updates are recommended.
Responsible SEO practice requires you to stay on top of changes in the industry and search algorithms, so your profile retains its relevance. As an eye care professional, keeping an eye out for trends around your field and the latest developments can help keep you ahead of the curve when it comes to optimizing keywords. Keeping tabs on products, services or treatments that may be popular at any given moment could boost visibility and potential patients.
Additionally, incorporating relevant industry terms into your profile is a great way to remain up-to-date with the necessary terms and phrases used by search engines and potential patients alike. It’s important to note that keyword optimization has become increasingly sophisticated in recent years -so don’t forget to adjust accordingly!
Keywords are an important part of SEO and can help potential patients find your practice online. Adding keywords to your Google Business Profile can improve your chances of being found by patients searching for practices like yours. Updating your keywords regularly ensures that you’re using the most relevant terms to reach your target audience.
If you have questions about how to research or add keywords to your Google Business profile, our team of SEO experts at Marketing4ECPs are here to help. Contact us today.
