At A Glance
Dr. Higgins became interested in really treating dry eye disease about 2 years ago. Like most eye doctors, they were already doing the “usual” treatments, Restasis, Lotemax, and Punctal plugs, but they were often unsatisfied with the outcomes. The practice quickly realized the unmet needs serving the dry eye population and wanted to take the practice to the next level. This is when they made the decision to purchase an OptiLight.
The Impact
In the course of a year and a half, they watched the practice grow by 50%. They quickly have become a “referral center,” seeing patients referred to them by fellow optometrists, ophthalmologists, dermatologists and rheumatologists. They received over 10 new referrals each week from fellow professionals. Because of the positioning that MarketingECPs provided with the website and SEO, they were consistently showing up on the first page of Google searches for anything related to dry eye disease and treatment.
The Marketing
Program
Marketing4ECPs is a trusted partner of Lumenis and has worked to develop a marketing program that supports the promotion of the OptiLight technology. Dr. Higgins was amazed by the knowledge and expertise of the Marketing4ECPs team. The support from the marketing plan was the starting ground for a successful marketing strategy that was carried on past the end of the program. The team listened intently to the practice goals and implemented a strategy that ensured they became a trusted dry eye clinic.
The Goals
With the OptiLight program, Dr.Higgins was looking to accomplish four main goals:
1. Upgrade Online Presence
2. Become known as the leading Dry Eye Practice
3. Create more awareness of medical niche services
4. Draw in a young patient base
Big Wins
Testimonial
Working with Marketing4ECPs has been such a pleasure and transformative.
We made the commitment to create a very significant dry eye treatment center. We were using an old website that was not consistent with the image our practice was after so we teamed up with Marketing4ECPs.
Marketing4ECPs created a website for us that we’re not only proud of as the face of our practice but is highly effective.
Their continued marketing plan and directive is very effective at driving new patients to our office.
Best of all their staff is wonderful to work with and extremely talented.
They helped us create a website that is the image we practice needed.
-Dr. Higgins, Higgins Vision Care
Moving Forward
Higgins Vision Care continued working with Marketing4ECPs because the website constructed represented the image and professionalism the practice needed to project itself as the leading dry eye center in Connecticut and the surrounding area. The website and conversions continued beyond the website completion, and the OptiLight program was completed. Higgins Vision Care continued its marketing with SEO, Google ad placements and email marketing. The initial goal was to build a successful dry eye clinic, which Marketing4EPCs helped establish. The current goal is to maintain its status as the number one dry eye clinic in Connecticut.
Our Website Products
Essential
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Essential+
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Enhanced
Being the most popular option, our enhanced sites target the 5 sections of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Premium
Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design.
Custom
Custom sites are completely custom sites, and are available only by request.
Enterprise
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
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Discover Our Website Solutions
What We Can Do For You
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
Marketing Membership
Search Engine Optimization
Google Ads
Digital Awareness Ads
Email Marketing
Social Media
Branding
Dry Eye Marketing
Medical Niche Marketing
Partnered With Industry Leaders in Eye Care
Our Lumenis Partnership
We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.
Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.
What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
We’re super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Get In Touch
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
