Case Study: Higgins Vision Care

At A Glance

Dr. Higgins became interested in really treating dry eye disease about 2 years ago. Like most eye doctors, they were already doing the “usual” treatments, Restasis, Lotemax, and Punctal plugs, but they were often unsatisfied with the outcomes. The practice quickly realized the unmet needs serving the dry eye population and wanted to take the practice to the next level. This is when they made the decision to purchase an OptiLight.

The Impact

In the course of a year and a half, they watched the practice grow by 50%. They quickly have become a “referral center,” seeing patients referred to them by fellow optometrists, ophthalmologists, dermatologists and rheumatologists. They received over 10 new referrals each week from fellow professionals. Because of the positioning that MarketingECPs provided with the website and SEO, they were consistently showing up on the first page of Google searches for anything related to dry eye disease and treatment.

The Marketing

Marketing4ECPs is a trusted partner of Lumenis and has worked to develop a marketing program that supports the promotion of the OptiLight technology. Dr. Higgins was amazed by the knowledge and expertise of the Marketing4ECPs team. The support from the marketing plan was the starting ground for a successful marketing strategy that was carried on past the end of the program. The team listened intently to the practice goals and implemented a strategy that ensured they became a trusted dry eye clinic.

The Goals

With the OptiLight program, Dr.Higgins was looking to accomplish four main goals:

1. Upgrade Online Presence

2. Become known as the leading Dry Eye Practice

3. Create more awareness of medical niche services

4. Draw in a young patient base

Big Wins


Working with Marketing4ECPs has been such a pleasure and transformative.

We made the commitment to create a very significant dry eye treatment center. We were using an old website that was not consistent with the image our practice was after so we teamed up with Marketing4ECPs.

Marketing4ECPs created a website for us that we’re not only proud of as the face of our practice but is highly effective.

Their continued marketing plan and directive is very effective at driving new patients to our office.

Best of all their staff is wonderful to work with and extremely talented.

They helped us create a website that is the image we practice needed.

-Dr. Higgins, Higgins Vision Care

Moving Forward

Higgins Vision Care continued working with Marketing4ECPs because the website constructed represented the image and professionalism the practice needed to project itself as the leading dry eye center in Connecticut and the surrounding area. The website and conversions continued beyond the website completion, and the OptiLight program was completed. Higgins Vision Care continued its marketing with SEO, Google ad placements and email marketing. The initial goal was to build a successful dry eye clinic, which Marketing4EPCs helped establish. The current goal is to maintain its status as the number one dry eye clinic in Connecticut.

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What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

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Partnered With Industry Leaders in Eye Care

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Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

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