Digital awareness ads drive engagement & attract new patients
115%
Return on Investment
971,276
Impressions
43
Conversions
The Challenge
Cowichan Eyecare, a well-established optometry practice, sought to enhance its market presence and attract more patients. With a Ray-Ban collaboration on the horizon, they aimed to leverage the brand’s popularity to drive engagement and foot traffic to their practice.
The primary goal was to increase exposure to individuals interested in Ray-Ban and convert that interest into patient appointments at Cowichan Eyecare.
The Solution
A targeted campaign highlighted the Ray-Ban collaboration and promoted a $50 credit offer for Ray-Ban eyewear at Cowichan Eyecare. Key elements of the campaign included:
- High Budget Allocation
- A Dedicated Landing Page
- Audience Targeting
Digital awareness ads are an incredible way to target your audience and increase brand visibility in the digital landscape.
Targeted Advertising and Strategic Budget Allocation for Campaign Success
High-budget allocation and the creation of a specific landing page played crucial roles in the campaign’s success. Audience targeting adjustments ensured that the ads reached individuals most likely to be interested in Ray-Ban eyewear.
The Outcome
Impressions: 971,276
Clicks: 2,568
Conversions: 43
The success of the Cowichan Eyecare and Ray-Ban collaboration campaign, which significantly increased visibility and drove conversions, underscores the effectiveness of targeted advertising and strategic budget allocation. This campaign sets a strong precedent for future collaborations and marketing efforts, demonstrating the powerful impact of well-executed digital awareness ads.
Discover Our Website Solutions
What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
Website Design
Enhanced Solutions
