Clear Storytelling Influences Patient Acquisition and Practice Expansion
3.5x
increase in first-page organic keywords*
50%
of traffic is branded
19%
increase in organic search conversions
*over a 2 year period
The Challenge
When Dr. Tom came to Marketing4ECPs, he was primarily focused on routine eye exams and primary care. He had a vision of expanding into specialty services and becoming a leader in the industry. Dr. Tom understood that to reach those goals, he needed to invest in building a strong brand online and in the practice. He had a clear goal in mind, but the marketing needed to match the goals and emphasize the areas of growth Danville Optometric was looking for.
The Solution
We commenced an SEO program strategically executed to increase his branded keywords and organic traffic. We added branded Email Marketing campaigns and Digital Awareness Ads to his marketing strategy, which told the story of generic eye exams and the specialty services offered. These strategies offer a comprehensive approach to improving search engine visibility, enhancing brand awareness, and attracting more patients to fill seats.
Effective Storytelling: Driving Patient Growth and Practice Success
When Marketing4ECPs first started collaborating with Danville Optometric and Dr. Gregory Tom, his practice had a basic paid media program primarily focused on attracting eye exam patients. While effective, Dr. Tom had a bigger vision: expanding into specialty services and positioning himself as a leader in eye care. That’s where storytelling and branding became the driving force behind the transformation.
Dr. Tom invested in OptiLIGHT, leveraging Marketing4ECPs’ partnership with Lumenis to launch targeted campaigns. The results were extraordinary. Building on this success, he layered in Organic Social Media Mastermind and Monthly Email Marketing, ensuring his messaging reached patients consistently across multiple platforms.
Dr. Tom launched Digital Awareness Ads, and through this, saw his brand identity evolve. His brand was no longer just about general eye exams—it became synonymous with cutting-edge dry eye treatments and IPL therapy. This strategic branding positioned him as the go-to expert in his community and beyond.
This momentum propelled him to new heights. As a key opinion leader for triLift, Dr. Tom became the first practitioner in the Bay Area to offer this innovative system, further enhancing his reputation and credibility. At the same time, his SEO strategy delivered impressive results, with Danville Optometric dominating Google’s first page for key search terms.
Dr. Tom’s journey shows the power of setting clear goals supported by effective storytelling and branding. By weaving a cohesive and intentional brand narrative across every marketing channel, his practice has experienced sustained growth, attracted new patients, and generated word-of-mouth referrals. Branding isn’t just about visibility—it’s about creating a legacy that sets you apart as a leader in your field.
Discover Our Website Solutions
What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
