SEO marketing increases organic users by 34% in just 6 months
41,463
sessions (~3.5k/month average)
20,685
conversions (~1.7k/month)
$12
returned per $1 invested
The Challenge
Great Hills Eyecare was ready for a fresh new look for their 3 practices that would capture the simplicity of the practices while highlighting the convenience of its eye exams. They wanted to focus on naturally attracting patients without feeling “salesy.”
The Solution
Our team looked at Great Hills Eyecare’s goals and decided that an SEO program would help grow organic traffic in addition to a paid search campaign. The team focused on answering public questions, providing health-related articles on preventative care, and sharing the doctor’s genuine desire to help others.
Investing in the long term success is starting to gain traction and we’re very excited for the future
- Dr.Provost
Educational Content Leads the Way
Dr. Drew Provost, a seasoned optometrist with a passion for eye health, founded Great Hills Eye Care in Austin in 2012. With a rich background in optometry and a commitment to providing top-notch eye care, Dr. Provost expanded his practice to two locations, serving over 40,000 residents in the Austin area. His dedication to professional advancement and community involvement highlights his commitment to the field beyond clinical practice.
Great Hills Eye Care sought a fresh approach to its online presence. Dr. Provost desired a website that would authentically reflect the practice’s values and services without resorting to overtly sales-oriented tactics. With a focus on education and patient care, the challenge was to attract patients organically while maintaining a genuine connection with the community.
Our team at Marketing4ECPs conducted a thorough analysis of Great Hills Eye Care’s goals and audience. Recognizing the importance of organic growth and authentic communication, we devised a comprehensive SEO strategy coupled with a targeted paid search campaign. Emphasizing informative content, health-related blogs, and Dr. Provost’s genuine commitment to patient well-being, we aimed to create an online presence that resonated with potential patients.
The Outcome
Sessions: Increased to 41,463, averaging approximately 3,500 per month.
Conversions: Achieved 20,685 conversions, averaging around 1,700 per month.
ROI: Great Hills Eye Care experienced an impressive return on investment, with every dollar invested yielding $12 in returns.
By focusing on organic growth and patient-centric communication, Great Hills Eye Care has seen remarkable success in enhancing its online presence. Through collaboration with Marketing4ECPs, Dr. Provost’s vision of providing exceptional eye care while maintaining authenticity has been realized. As the practice continues to thrive, the future looks bright for Great Hills Eye Care and its commitment to serving the Austin community.
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What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
