SEO and PPC work together for a 20X increase in patient bookings
91%
increase in organic traffic
Featured snippet
for frequently searched keyword
9.6%
click through rate on PPC ads
*Results are over a 6 month period
The Challenge
Dr. King-Smith launched his practice amidst the height of the Covid pandemic in 2021. The typical hurdles of commencing a business were compounded by the restrictions in place. Reflecting on those early days, Dr. King-Smith remembers the sinking feeling that accompanied viewing his schedule on a Monday, with just two appointments booked for the next two days. Despite delivering top-notch service, the pace was slow, largely due to a lack of awareness about his practice
The Solution
In November 2022, we commenced both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) campaigns, strategically selected for their proven track record in boosting online presence and driving targeted traffic to our client’s practice. These services offer a comprehensive approach to improving search engine visibility, enhancing brand awareness, and ultimately, attracting more patients to fill seats.
I’m truly not sure my office would have survived the extremely difficult cold start without the exposure Marketing4ECPs has offered my office.
Dr.King-Smith
Propelling Growth Amidst Challenges
Dr. Nicholas King-Smith, a dedicated optometrist and Ohio native, launched Pinnacle Eyecare in Columbus in the fall of 2020. With a vision to provide modern, comprehensive eye care in a unique environment, Dr. King-Smith’s practice quickly gained traction in the community. Despite the challenges posed by the COVID-19 pandemic, Dr. King-Smith remained committed to delivering exceptional service and building strong patient relationships.
Launching Pinnacle Eyecare amidst the COVID-19 pandemic presented significant hurdles for Dr. King-Smith. Despite offering top-notch service, the practice struggled initially with low patient volume and awareness. With just two appointments booked for the first two days, Dr. King-Smith faced the daunting task of building a client base from scratch amid uncertain times.
In November 2022, we initiated both SEO and PPC campaigns for Pinnacle Eyecare. Leveraging the power of search engine optimization and pay-per-click advertising, our goal was to enhance the practice’s online visibility, attract targeted traffic, and ultimately, increase patient appointments. By strategically optimizing website content and running targeted ad campaigns, we aimed to drive growth for Pinnacle Eyecare despite the challenges posed by the pandemic.
The Outcome
Organic Traffic: Achieved a remarkable 91% increase in organic traffic over a six-month period.
Featured Snippet: Secured a featured snippet for a frequently searched keyword, enhancing the practice’s online visibility.
PPC Performance: Achieved an impressive 9.6% click-through rate (CTR) on PPC ads, generating consistent leads with a $500 monthly media spend.
“I can’t say enough good things about my experience with Marketing4ECPs! Both Jeff and Kellan have guided me through difficult times as starting my cold start office from scratch with zero patients as COVID hit was beyond difficult. I always look forward to my monthly meetings with my Marketing4ECPs team, as they always have new ideas on how to improve our branding and get our practice name out to the local communities we serve. We opened on January 1, 2021, right as COVID was red hot, seeing two patients per day, two days per week…we now see 20 patients per day, four days per week. For the first time since opening we are booking out three to four weeks on average. If you feel your office is not growing in the manner you desire, I strongly recommend giving Marketing4ECPs a look!” – Dr. King-Smith
Despite the challenges posed by the COVID-19 pandemic, Pinnacle Eyecare has experienced significant growth and success with the help of our SEO and PPC campaigns. Dr. King-Smith’s dedication to providing exceptional eye care, combined with our strategic digital marketing efforts, has propelled the practice to new heights. As Pinnacle Eyecare continues to thrive, we look forward to supporting Dr. King-Smith in achieving his long-term goals for the practice.
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What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
