Rebranding & Digital Strategy Boosts Patient Growth
250% Increase
in Front Page Keywords
398% Increase
in Total Keywords
383% Increase
in Organic Website Visits
The Challenge
When Dr. Shmyla Chaudhery purchased Southwood Eyecare, her primary challenge was to communicate the change of ownership and attract a younger patient base while maintaining the existing elderly clientele. The previous optometrist had retired, and the practice needed to reposition itself as a full-service eye care provider focused on medical specialties and modern technology.
The Solution
Marketing4ECPs developed a multi-faceted strategy to enhance brand visibility and attract new patients. A new premium website launched in August 2021, designed to appeal to younger audiences while showcasing the practice’s medical expertise. To increase patient volume, we implemented Google Ads and Digital Awareness Ads, ensuring Southwood Eyecare stayed top of mind in the Calgary area. Additionally, we developed targeted email marketing and SEO strategies focused on promoting dry eye services and building long-term patient connections.
Transforming Patient Engagement Through Marketing
When Dr. Chaudhery took over Southwood Eyecare, the goal was clear: build a modern, approachable brand while maintaining trust with existing patients. Marketing4ECPs crafted a strategic plan that started with a premium website launch, integrating consistent branding and highlighting medical services to appeal to a wider audience.
Google Ads and Digital Awareness Ads positioned Southwood Eyecare prominently in local search results. Email marketing nurtured patient relationships by promoting specialized services like Dry Eye, while ongoing SEO efforts boosted online visibility. The results speak for themselves: a significant increase in front-page keywords, total keywords, and organic website visits, positioning Southwood Eyecare as a leader in modern eye care.
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What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
