Beginner’s Guide to Email Marketing

Beginner's Guide to Email Marketing

Unlock the secrets to enhancing client loyalty, retention, and lifetime value with our Beginner’s Guide to Email Marketing. We cover everything you need to know, from choosing your software, to building your email list, and curating your content.

You'll Learn

Choosing the Right Platform:
Before you can create an awesome email, it’s essential to select an email marketing platform that fits your practice’s needs. We cover all the factors you need to consider.
Building Your Email List:
Learn the basics of obtaining consent, managing your list, and even segmenting it.
Developing Your Content Strategy:
We cover how you can understand your patients’ journey, from awareness to booking, and tailor your emails to each stage.

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Our Website Products

Essential

Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.

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Essential+

Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.

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Enhanced

Being the most popular option, our enhanced sites target the 5 sections of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content and a fully customized homepage to showcase your brand and give website visitors something to talk about.

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Premium

Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design.

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Custom

Custom sites are completely custom sites, and are available only by request.

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Enterprise

If you have multiple locations or require multiple websites, our Enterprise option is built for you.

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	Essential	Essential+	Enhanced *MOST POPULAR	Premium	Custom/ Enterprise
Marketing Membership
Marketing Audit
Website Responsiveness
Website Accessibility
Hand Selected Imagery
Enhanced SEO Framework
Custom Content	–	(5 pages)	(5 pages) (5+ pages at cost)	(7 pages) (5+ pages at cost)
Enhanced Branded Homepage	–	–
Enhanced Creative Consultation	–	–
Full Brand Guidelines	–	–	–
Premium Design	–	–	–
Need Something More Specific?	–	–	–	–

Which website is right for me?

Discover Our Website Solutions

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What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Partnered With Industry Leaders in Eye Care

Our Lumenis Partnership

We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.

Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.

Our Partnership

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.

Dr. Justin Bazan

Park Slope Eye

Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!

Dr. Mei Fleming

Luminance Vision Optometry

I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.

Dr. Tanya Gill

Oakland Vision Centre Optometry

We’re super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.

Dr. Jeff Goodhew & Dr. Tina Goodhew

Abbey Eye Care, Oakville, Ontario

I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!

Dr. Blythe McPherson

Eyes On Westlake

Beginner’s Guide to Email Marketing