Marketing Budget Calculator

Do you need a marketing budget for your eye care practice? The answer is “yes!” Marketing is an essential part of any successful business, and without a budget, it can be difficult to achieve your marketing goals. Don’t worry, you’re in the right place if you’re looking to set your marketing budget for the year ahead! We will help you establish a budget, set your marketing goals, and build your annual marketing campaigns.

Why Do You Need a Marketing Budget for Your Eye Care Practice?

When it comes to your eye care practice, you want to ensure everything is running smoothly. This includes making sure that you have a solid marketing budget and plan in place. Without a marketing budget, you will likely struggle in today’s competitive market.

A marketing budget can help you stay on track financially. Without a plan, you can spend way too much on the wrong things and way too little on the things that your practice needs. Allocating your funds effectively can help you reach your practice goals. Planning your marketing budget for this year helps set you up for the long term and tracks what’s working.
Marketing done right is an investment, not an expense. Building a marketing budget is an investment in your practice’s growth and success.

How to Use the Marketing Budget Calculator?

Our marketing budget calculator is intended to be used as a guideline for your practice planning. You might find that you need to spend more or less depending on your practice goals. If you’re unsure about the budget shown in the calculator or how to allocate it effectively, don’t hesitate to contact our team.

What You’ll Need

Annual revenue for the last 12 months
Annual revenue goal for the next 12 months
Your current patient count
Current patient acquisition
Current marketing spend

Choosing Your Marketing Goals

As an eye care practitioner, you rely on a wide variety of marketing to retain patients and bring in new patients. But are you allocating enough money to your marketing to reach your goals? There are a couple of ways you can do this, you can set goals to attain new patients, retain existing ones, increase patient spending, or even practice growth into a new location.

A great note to remember is that lead generation is building your business for today, whereas branding and awareness is building your business for tomorrow. Both are essential to the success of your practice, but when allocating funds, we recommend putting 75% towards lead generation and 25% towards branding.

Building Your Annual Campaign

Once you have established a marketing budget it’s time to break it down into the marketing strategies you will use. Download our free annual campaign planner to plan a detailed marketing budget for the coming year!

Not sure where to start or where to allocate your funds? Meet with a marketing expert so they can walk you through a marketing plan that best fits your practice goals.

Our Website Products

Essential

Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.

See Recent Work

Essential+

Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.

See Recent Work

Enhanced

Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.

See Recent Work

Premium

Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.

See Recent Work

Custom

Custom sites are completely custom sites, and are available only by request.

See Recent Work

Enterprise

If you have multiple locations or require multiple websites, our Enterprise option is built for you.

See Recent Work

	Essential	Essential+	Enhanced *MOST POPULAR	Premium	Custom/ Enterprise
Marketing Membership
Marketing Audit
Website Responsiveness
Website Accessibility
Hand Selected Imagery
Enhanced SEO Framework
Custom Content	–	(5 pages)	(5 pages) (5+ pages at cost)	(7 pages) (5+ pages at cost)
Enhanced Branded Homepage	–	–
Enhanced Creative Consultation	–	–
Full Brand Guidelines	–	–	–
Premium Design	–	–	–
Need Something More Specific?	–	–	–	–

Which website is right for me?

Discover Our Website Solutions

See Our Recent Work

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Partnered With Industry Leaders in Eye Care

Marketing Meets Medical Innovation

We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.

Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.

We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.

Dr. Justin Bazan

Park Slope Eye

Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!

Dr. Mei Fleming

Luminance Vision Optometry

I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.

Dr. Tanya Gill

Oakland Vision Centre Optometry

I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!

Dr. Blythe McPherson

Eyes On Westlake

Marketing Budget Calculator