Learn from Marketing4ECPs President & Co-Founder Kevin Wilhelm & Marketing Director Shaila Hirani all about creating an annual marketing strategy & plan as we head into the New Year.
You’ve built an online store to help create additional revenue opportunities, but now what? Our 60-minute webinar will walk you through how to promote your web store effectively and profitably.
Watch this informative webinar where Co-Founder Trudi Charest hosts an esteemed panelist of Canadian Optometrists who share their experiences of running their businesses in the new environment.
So… we’re back (or really, really close). Now what?
This webinar was put together to really hone in on the different areas of your business that will provide the greatest impact coming out of COVID-19 isolation. Join our esteemed panelists as we discuss finance, inventory management, HR, and communication strategies to ensure you re-launch successfully.
Beyond the first few weeks of re-opening, we know that a blueprint has now been created by the government to initiate future isolations. We will also discuss how you can safeguard your practice to ensure that you are in the best position moving forward to withstand another forced closure.
As discussed during this Webinar, here is the Fee Increase Letter Template
Brands are desperate to stand out, to differentiate themselves amongst their competition. Consumer loyalty has changed and people are researching their buying decisions more than ever before. With the most informed consumer segment the world has ever seen, how can you stand out as an eye care business to become better known and sought after in your community?
Local-thought-leadership is a term that we’ve clung to at Marketing4ECPs, and believe heavily in the idea that true differentiation is how we pull ourselves out of becoming a commodity business and into a brand that people love (and will pay more for).
Our webinar will discuss the thought process of “brand”, and how consciously thinking about the brand you want to create, will help shift the decisions you make in your business. Of course the components of your logo will be discussed, but so much more goes into your brand than your logo.
We’ll be joined by a couple of clients who have truly established their own defined “brand” in their market. Hear their advice and listen in on a lively conversation!
Promotion is one of the 4 P’s of Marketing (Price, Product, Promotion, Place) and the importance of a strong promotion cannot be overstated. The problem is – so many times we see eye care businesses run a promotion only to discount their product to people who were already planning on buying. But how can we ensure that our promotion is growing our business?
This webinar will cover the strategy of promotions, the need to create an annual (at least quarterly) plan, a discussion on discounting, partnering with vendors, and of course – marketing your promotions to ensure they are a huge success.
Search Engine Optimization is the process of increasing the relevancy of a webpage to show up higher on search engine results pages. We all know that ranking #1 on Google can be incredibly beneficial for your company, but how can you do it?
Our SEO experts will discuss what exactly SEO is, what Google is looking for, what keywords you actually want to show up for, how to increase your organic rankings, and how to continuously monitor both your website and your competitors. We’ll look at real life examples of when SEO went right, and wrong, based on algorithm updates.
When patients/customers are in the buying cycle and deciding which practitioner to do business with, your website may be the most important determining factor. Your website immediately sets the tone in terms of identifying who you are, what you do, and how you can help the person who’s visiting your website.
We are incredibly proud to present and introduce our guest speaker for this webinar, Dr. Joseph Allen who has built his personal YouTube channel to over 134,000 subscribers on YouTube. One of his videos has even reached over 800,000 views.
In this free webinar, we’ll help give you answers. Join three of your peers and experts from 4ECPS and Solutionreach to learn about best practices for marketing and communications during a crises and how to rebuild when it’s over.
Communicating with patients will be more important than ever before. There are several ways that eye care professionals can effectively communicate with current patients, prospective patients, and the community as a whole, but none are more effective than social media.
Join some amazing Opticians as they discuss some of the COVID challenges they have been facing and some of their great ideas on how they are adjusting and planning to step away from this crisis stronger.
Join 3 of our amazing Canadian optometry clients in this 60-minute webinar all around peer support and ideas for how they are dealing with the COVID-19 crisis. Moderated by our own Kevin Wilhelm, hear what measures they’ve put in place in their practice to help them get through these unprecedented times.
Join 3 of our amazing Optometry clients in this 60-minute webinar all around peer support and ideas for how they are dealing with the COVID-19 crisis. Hosted by Invision Magazine and moderated by our own Kevin Wilhelm, hear what measures they’ve put in place in their practice to help them get through these unprecedented times, with a special emphasis on telemedicine.
Join 3 amazing Optometrists and Kelly from E-commerce provider Get Sightly to hear all about your e-commerce options during this COVID-19 crisis.