What is Organic Social Media?
Organic social media encompasses all the content shared across social media platforms like Facebook and Instagram, which includes posts, videos, stories, carousels, and more. While paid social media ads target potential patients on these platforms, organic social media helps you build a connection with them over time.
Why Social Media?
Aside from being an extension of your website, social media is a great way to meet your potential patients where they’re at, in every stage of the sales funnel. It enables direct interaction with both current and potential patients, keeping your brand top of mind while also establishing your practice’s credibility and trustworthiness. Through compelling content, you can build rapport with potential patients and allow them to become engaged with your practice before they ever even set foot in it.
OUR SOCIAL MEDIA SOLUTION
Our innovative social media solutions allow you to carve your presence on social media. If you desire a hands-on approach, we can provide the guidance to kickstart your journey. If you seek a hassle-free, peace-of-mind solution, your search ends here. And if a top-notch coaching solution is what you fancy, we will lead the way! Regardless of the path you choose towards shaping your space on social media, we offer a tailored solution that’s perfect for your needs.
Check out the video below to see a sneak peek of the content our social media solutions can offer you. Get in touch today and put the power of social platforms to work for your eye care practice.
What Solution is Right for You?
 Toolbox |
 Foundation |
 Momentum*MOST POPULAR |
 Mastermind |
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Access to the Content Library |
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Access to New Content Monthly |
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Brand Hub Set-up in Canva |
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Content Scheduled |
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Profile Optimization |
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Frequency of Posting |
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2 X PER WEEK |
3 X PER WEEK |
3 X PER WEEK |
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Type of Content Scheduled |
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EVERY 4 WEEKS:
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EVERY 4 WEEKS:
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Formats of Scheduled Content |
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Graphic Posts |
Graphic Posts, Reels, Carousels, Stories |
Graphic Posts, Reels, Carousels, Stories |
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Every 3 Months |
Every 3 Months, and Monthly Check-ins |
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Up to 2 on-demand posts/month |
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$50 boost/month included |
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Custom Content Calendar with Ideas for in-house Content |
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Coaching Sessions (3 Personal Sessions + Monthly Group Sessions Afterwards) |
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Our Website Products
Essential
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Essential+
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Enhanced
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Premium
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom
Custom sites are completely custom sites, and are available only by request.
Enterprise
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
| Essential | Essential+ | Enhanced *MOST POPULAR |
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Marketing Membership |
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Website Responsiveness |
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Website Accessibility |
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Hand Selected Imagery |
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Enhanced SEO Framework |
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Enhanced Branded Homepage |
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Enhanced Creative Consultation |
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Full Brand Guidelines |
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Discover Our Website Solutions
What We Can Do For You
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
Marketing Membership
Search Engine Optimization
Google Ads
Digital Awareness Ads
Email Marketing
Social Media
Branding
Dry Eye Marketing
Medical Niche Marketing
Partnered With Industry Leaders in Eye Care
Marketing Meets Medical Innovation
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Get In Touch
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
