Business Consulting to Power Optometry Practice Excellence
The experienced Cleinman Performance Partners’ team offers personalized consulting, data-driven insights, transformational wisdom sharing, comprehensive practice transition services, and human resources services designed to support independent optometric practices of all sizes and needs.
Cleinman Partner practices see 4 times faster growth and 20% higher revenue per patient than the average practice.
These offerings enable our clients to recognize and realize their full potential in a rapidly changing market and increasingly competitive landscape. With our decades of experience and commitment to leadership as technology and information evolve, we are North America’s premier membership group for leading private optometry practices.
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About the Cleinman–Marketing4ECPs Partnership
On Jan. 1, 2025, POD Marketing Inc., the parent company of Marketing4ECPs, assumed ownership of Cleinman Performance Partners. This new chapter brings opportunities to current Cleinman Partners and Marketing4ECPs clients, including expanded resources and innovative solutions designed to further support independent optometrists across North America.
How Cleinman Works
At Cleinman Performance Partners, every service begins with data-driven analysis. Before any engagement, we conduct a comprehensive assessment of your practice and build a strategic roadmap for your critical needs.
Grounded in the principle that “what gets measured, gets improved,” we benchmark your practice against similarly sized peers using decades of industry insights. This approach informs every aspect of our work, so whether you’re looking for consulting, HR services, practice transitions, or peer-networking events, we ensure tailored solutions that drive measurable results.
Cleinman’s optometry business consultants play a vital role as strategic advisors who help transform and elevate optometry practices to their full potential. These dedicated and specialized consultants review every aspect of your business and create a roadmap to address challenges unique to private practice owners in the eye care industry.
We provide the expertise, resources, and creativity needed for a successful practice transition. Our extensive knowledge allows us to understand what’s possible, and our negotiation skills, backed by a comprehensive database of comparable transactions, ensure a win-win outcome for all parties involved.
You’ll be paired with a dedicated HR Business Partner (HRBP) who will guide you through HR challenges and set your practice up for long-term success. Our model is high-touch, strategic, and tailored to your goals. Your HRBP will be able to help navigate you through issues such as employee conflicts, performance concerns, role changes, and organizational structure, and act as a sounding board.
Twice a year, the Cleinman Network meets to participate in Wisdom Share breakout groups and learn from keynote speakers. Owners/ODs are placed in groups with similarly sized, non-competing practices and every single participant is able to address issues they are facing in their business. Nothing is more valuable when facing a problem than learning how others in similar situations overcame those same challenges.
You Deserve a Successful Optometry Practice and the Time To Enjoy It
Understand what’s possible for YOUR practice. Book a consultation today and let us show you what the future could look like.
Our Website Products
Essential
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Essential+
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Enhanced
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Premium
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom
Custom sites are completely custom sites, and are available only by request.
Enterprise
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
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Discover Our Website Solutions
What We Can Do For You
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
Marketing Membership
Search Engine Optimization
Google Ads
Digital Awareness Ads
Email Marketing
Social Media
Branding
Dry Eye Marketing
Medical Niche Marketing
Partnered With Industry Leaders in Eye Care
Marketing Meets Medical Innovation
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Get In Touch
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
