Full-Funnel Growth Strategy Takes Practice to the Next Level
139%
Increase In Monthly Conversions
234%
Increase In Website Visits
409%
Increase In Front Page Keywords
The Challenge
When Dr. Richard Harrison opened a second Valley Eye and Vision location, he quickly realized the need for a more scalable marketing strategy to support his growing practice. He had a strong team in place, an effective website, and some general awareness ads, but not enough patients to fill the schedule. With more chairs to fill and more pressure to grow, it was clear that strategic marketing was the missing piece.
The Solution
Marketing4ECPs stepped in with a full-funnel strategy to fuel growth and drive conversions. In October 2023, we launched awareness campaigns and Google PPC ads to generate visibility and capture patient interest. In June 2024, we added SEO and organic social media to boost organic traffic and brand trust, completing the full marketing funnel from awareness to action. This mix of paid and organic efforts helped fill the top of the funnel while ensuring Valley Eye and Vision stayed visible and competitive when prospective patients were ready to book.
Collaborating with Tyler and the Marketing4ECP team has significantly enhanced my practice’s visibility, consistently drawing in a steady flow of new patients.
Richard H. Harrison, O.D.
Fueling Long-Term Success Through Digital Marketing
Valley Eye & Vision offers eye care for all stages of life, from toddlers to seniors. The practice focuses on providing a comfortable and welcoming environment, and they are committed to fitting seamlessly into families’ busy lifestyles. The treatment they provide is specifically tailored to each patient to ensure that every concern is heard and addressed.
Dr. Richard Harrison had a solid foundation, but with two practices to support, he needed a strategy that could scale alongside his vision. He started with the basics through Marketing4ECPs, then chose to expand his investment to drive a greater impact. First, we added awareness ads and PPC ads in October 2023 to begin building momentum. Then, by mid-2024, SEO and social media were brought into the mix, rounding out a full-funnel strategy that met patients at every stage of their journey.
The Outcome
The results speak volumes. Valley Eye and Vision saw massive gains in conversions, more than triple the site visits, and over four times the number of front-page keywords, which helped more patients find them online. The marketing strategy didn’t just support the second practice, it gave Dr. Harrison the confidence to grow into it.
“Collaborating with Tyler and the Marketing4ECP team has significantly enhanced my practice’s visibility, consistently drawing in a steady flow of new patients. Their targeted strategies have allowed me to bring on a full-time associate into a part-time practice and thrive. This expansion has also enabled me to focus on higher-value, more profitable patients in all my locations. The practice has experienced a 30% revenue increase during my partnership with Marketing4ECP. It has truly been transformative for my practice.”
– Richard H. Harrison, O.D.
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What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Website Design
Enhanced Solutions
Marketing4ECPs
- 140 10 Ave SE #1700 Calgary, AB
- T2G 0R1
- Phone: 1-877-707-3459
- Email: [email protected]
